Understanding strategic bidding in multi-unit
auctions: a case study of the Texas electricity spot
market.
by Hortacsu, Ali^Puller, Steven L.
[] Data. We use hourly data on balancing demand and firm-level bids
and marginal costs. To construct each firm's marginal cost
function, we utilize data on the generating units that are operating on
a given hour and the hourly declared capacity of each unit. The marginal
cost of operating units represents the variable costs--fuel, operating
and maintenance, and S[O.sub.2] permit costs---of coal and natural
gas-fired units. A growing body of literature has developed on measuring
the marginal cost of electricity production (for example, see Wolfram,
1999; Borenstein, Bushnell and Wolak, 2002; Mansur, 2007; Puller, 2007;
Joskow and Kahn, 2002; Bushnell and Saravia, 2002; Bushnell, Mansur, and
Saravia, forthcoming; Fabra and Toro, 2005) and we use the same
approach. Details of the data and additional institutional
considerations are discussed in Appendix B.
Our "marginal cost of balancing power" function is the
costs of increasing production (INCing) or the cost savings of reducing
production (DECing) from the day-ahead scheduled quantity. We construct
this function by first calculating the total marginal cost function in a
given hour, and then subtracting the quantity that has already been
scheduled the day ahead. Total marginal cost is the marginal production
cost of units that are reported by ERCOT to be operating and available
in period t. It is reasonable to assume that firms produce in a
least-cost manner, so we stack up the marginal cost of each generating
unit from cheapest to most expensive and construct the total marginal
cost function. We have data on how much generation has been scheduled
day-ahead by the firm. Thus, the marginal cost of supplying balancing
power is the total marginal cost function with the origin recentered at
the day-ahead scheduled quantity. Certain types of generating units that
cannot supply power on short notice are then excluded from this marginal
cost stack. Natural gas-fired units, and to a lesser extent coal units,
can be adjusted on relatively short notice to other production levels.
Other types of units such as nuclear, wind, and hydroelectric, typically
cannot respond to balancing market calls. Therefore, we exclude nuclear,
wind, and hydroelectric, generating units from the marginal cost
portfolio for providing balancing energy. (25)
We use bid schedules for each firm for the 6:00-7:00 pm hour of
each noncongested weekday. To determine the sales into the balancing
market, we intersect the actual step bid function with the realization
of residual demand. This simulation of the market clearing process
predicts actual prices with only a 5% error.
[] Comparison of actual bids to ex post optimal bids. We compare
each firm's actual bids to ex post optimal bids for each auction.
Examples of this comparison for specific auctions are shown in Figure 2
which displays representative actual and ex post optimal bid functions
for three large suppliers, Reliant, TXU, and Calpine--and for one small
seller, Guadalupe. Competitive bidding is offering the "MC
curve" and optimal bidding is offering the "ex post optimal
bid." The intersection of the actual bids and marginal cost
schedules is the contract position. For quantities above (below) the
contract position, the ex post optimal bid function is above (below)
marginal cost. Visually, Reliant's bids appear much closer to the
optimal bids than to the marginal cost function.
TXU is close to the ex post optimal bid function on the INC side
(balancing MW > 0), but bids below ex post optimal prices on the DEC
side. We see this tendency for TXU to offer DECs at only very low prices
throughout our sample.
Calpine offers some DEC bids but does not offer to INC supply.
Although Calpine does offer INC bids in some periods, much of
Calpine's bids are to DEC supply. Those DEC offers are often at
prices substantially below ex post optimal bids.
Guadalupe submits bids that are much steeper than ex post optimal.
Because it is a small seller, Guadalupe's residual demand function
is relatively flat as compared to the residual demand of the larger
players. Nevertheless, it has some potential to bid strategically and
exercise market power. However, the actual bid functions are
significantly above the optimal bids in INC periods and below optimal
bids in DEC periods. This suggests that bids significantly different
from marginal cost are not intended as a means to exercise market power,
but rather to avoid being called upon to change production from
day-ahead schedules. Many small sellers show similar bidding patterns.
We discuss reasons underlying these patterns in Section 5.
The visual inspection of the figures is suggestive of the closeness
of actual bidding behavior to ex post optimal behavior, but a more
meaningful metric to evaluate bidders' performance is to measure
how much profit they have foregone ex post by deviating from the ex post
optimal bidding schedule.
To calculate the profit deviation, we calculate the difference of
the producer surplus obtained at the actual submitted price/quantity
point (point D in Figure 1), and the surplus obtained at the ex post
optimal point (point B in Figure 1). We calculate this difference in
each firm-auction for 20 simulations of residual demand which we
construct by adding uniformly distributed noise (with support -200 MW to
+200 MW) to the actual demand. These simulations allow us to evaluate
the optimality of several points on the bid function that could
determine output under other possible realizations of residual demand.
The results are generally robust to the scale of the noise added.
[FIGURE 2 OMITTED]
We also calculate the producer surplus achieved relative to a
benchmark of "suboptimal" behavior to compare how much
distance is closed between the benchmark of suboptimal pricing and
optimal pricing. (26) One possible benchmark is behaving
nonstrategically and bidding marginal cost. However, it appears that the
"default" behavior is to bid to avoid being called to supply
balancing power. As shown in the sample figures, smaller firms choose to
bid only small quantities relative to both competitive and optimal
bidding. Therefore, we measure performance as the fraction of (dollar)
distance between "no bidding" and ex post optimal bidding that
is realized by the actual bids. Producer surplus in the balancing market
is
[[pi].sub.it] = [S.sub.it]([p.sup.c.sub.t])[p.sup.c.sub.t] -
[C.sub.it] ([S.sub.it]([p.sup.c.sub.t])) - ([p.sup.c.sub.t] -
[PC.sub.it])[QC.sub.it].
We calculate [[pi].sub.it] for three scenarios: (i) ex post optimal
bidding ([S.sub.it] = [S.sup.XPO.sub.it]), (ii) actual bidding
([S.sub.it] = [S.sup.O.sub.it]), and (iii) bidding to avoid the
balancing market (([S.sub.it] = 0), that is, not bidding at all and
buying/selling at the market clearing price any net short or long
position on contracts). Our primary measure of performance is
Percent Achieved = [[pi].sup.Actual] -
[[pi].sup.Avoid]/[[pi].sup.XPO] - [[pi].sup.Avoid],
which we calculate for each firm in the market.
One should keep in mind that Percent Achieved is only a metric of
the generator's performance in the balancing market. It does not
account for the profitability of the vast majority of output that is
sold through bilateral transactions, and therefore may understate the
overall profitability of electricity sales. In order to measure the
profits of bilateral sales, we would require data on contract prices,
but such data are not available. However, we can construct an upper
bound for overall profitability by assuming that each generator is
maximizing profits in the bilateral market but may be sacrificing
profits in the smaller balancing market.
Upper Bound Total Percent Profitability = Percent Achieved * %Sales
in Balancing + 100% * %Sales in Bilaterals
We compute each firm's ex post profitability in each of the
auctions in our sample. Table 1 compares output and producer surplus in
the balancing market under actual and ex post optimal bidding. Column 6
shows the average quantity sales if firms submit ex post optimal bids
and column 5 shows the average potential producer surplus from bidding
ex post optimally rather than not bidding. There are substantial
differences in the profit potential for the firms in our sample: for the
largest firms with average sales of at least 250 MW under ex post
optimal bidding, the potential producer surplus averages about
$2300/hour. Firms that would sell less than 250 MW under ex post optimal
bidding have potential producer surpluses averaging about $750/hour.
The first column displays the percent of potential profits achieved
under the actual bid schedules. Reliant achieves 79% of ex post optimal
profits, or $3,422/hour of the $4,333/hour of potential profits. The
next two firms closest to ex post optimal profits are two relatively
small municipal utilities--Brownsville (50%) and Bryan (45%). TXU, the
second-largest incumbent utility, achieves 39% of potential profits,
while the largest independent power producers, Tenaska Gateway and
Calpine, achieve 41% and 37%, respectively. The two other major
incumbent utilities--West Texas Utilities and Central Power and
Light---capture only 8% of potential ex post profits. The other large
municipal utilities earn a moderate fraction of potential profits:
Austin (30%) and San Antonio (23%). The largest electricity cooperatives
earn lower profits: Lower Colorado River Authority (LCRA) (25%), Brazos
(15%), and South Texas (3%). (27)
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