Can cost increases increase competition? Asymmetric
information and equilibrium prices.
by Dell'Ariccia, Giovanni^Marquez, Robert
(5) Assuming to the contrary that [[delta].sub.1] <
[[delta].sub.2] provides lender 1 not only with an information advantage
but also with a cost advantage over lender 2. Because this is a model of
pure price competition, this large advantage would in most instances
shut lender 2 out of the market entirely.
(6) This assumption is analogous to that used by Villas-Boas (1999)
in his analysis of competition with customer recognition. See also
Greenwald (1986) for an application to labor market competition. We
analyze the case where both lenders can make counteroffers to their old
customers in Section 5.
(7) This assumption guarantees that lender 1's private
information actually matters. For [[delta].sub.2] <
[[delta].sub.1]-1/2, lender 2's cost advantage is so large that
lender 1 gets entirely shut out of the market.
(8) This result has been established in models of banking
competition by Broecker (1990) and Rajan (1992), among others. More
generally, this result is fairly standard from the literature on common
value auctions where only one bidder possesses private information
(e.g., Engelbrecht-Wiggans, Milgrom, and Weber, 1983).
(9) This is a sufficient condition, but dearly not a necessary one,
as [F.sub.2] can be increasing in [[delta].sub.1] even absent the
restriction on the lower bound [r.bar].
(10) The assumption that [theta] is uniformly distributed greatly
simplifies the analysis, but is not necessary for our results to hold.
What is required is that an increase in lender 1 's cost of funds
leads to an increase in the average quality of borrowers applying to
lender 2. This requirement is satisfied by any continuous and strictly
increasing distribution function.
(11) It should be noted that, for [lambda] [member of]
([[lambda].bar], [bar.[lambda]]), the equilibrium with the competitive
fringe is identical to that found in Section 3, so that all results
related to marginal changes in [[delta].sub.1] go through identically
irrespective of the exact structure of the markets.
(12) In the context of the model presented earlier, this is like
assuming that [lambda] = 0 so that there are no unknown borrowers, and
that the informed lender cannot make counteroffers to its known clients.
The introduction of a switching cost "smooths" out the payoff
functions and allows for the existence of an equilibrium in pure
strategies.
(13) Unlike the analysis in the previous sections, here there is a
distinction between the case where lender 1 competes against a single
lender versus against more than one lender. Absent the zero profit
condition imposed by competition within the fringe, the uninformed
lender's interest rate need not go down when [[delta].sub.1]
increases.
(14) As a couple of recent articles from the Wall Street Journal
highlight, firms not plagued by these difficulties are "bound to
poach employees and clients of troubled companies, intensifying a battle
already under way among the existing firms" (Dugan, 2005). More
specifically, incoming CEO Michael Cherkasky adopted a strategy of
eliminating marginal customers, so as to "jettison clients that
aren't profitable and exit the people who support them"
(McDonald, 2005).
(15) It should be noted, however, that it is unclear whether these
costs associated with litigation necessarily imply an increase in the
marginal costs for the beleaguered brokers. Nevertheless, some observers
have argued that smaller, newer brokers may benefit from a relatively
lower cost of retaining qualified staff, which implies a lower marginal
cost of doing business (Insurance Journal, March 18, 2005).
(16) This assumes that the lender's cost increase represents a
pure transfer between the lender and the suppliers of the input, such as
depositors, so that there is no deadweight loss as a result of the cost
increase.
Giovanni Dell'Ariccia, International Monetary Fund;
gdellariccia@imf.org. and Robert Marquez, Arizona State University;
rsmarquez@asu.edu.
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