Suppose thus that without loss of generality, buyer n = B1 is
always the (weakly) larger buyer as [X.sub.B1] [greater than or equal
to] X/2. Even with asymmetric buyers it is still intuitive that without
a commitment to single sourcing, all efficient outcomes can still be
supported as equilibrium outcomes, that is, any allocation [MATHEMATICAL
EXPRESSION NOT REPRODUCIBLE IN ASCII] where [[??].sup.S1] =
[[??].sup.S2] = X/2 is an equilibrium outcome. Moreover, under the
truthfulness requirement (2) also the converse holds again, namely that
any equilibrium must give rise to an efficient allocation. With these
observations, we can thus fully characterize any equilibrium allocation
by the quantity [[??].sup.m.sub.B2] [greater than or equal to]
[X.sub.B2]/2 that buyer B2, who is also the smaller of the two buyers,
purchases from his larger supplier. We can then simply trace out the
continuum of all equilibria satisfying the truthfulness requirement (2)
by varying the respective purchases [[??].sup.m.sub.B2] between
[X.sub.B2]/2 and [X.sub.B2]. For a given choice of [[??].sup.m.sub.B2],
all other purchases are then uniquely pinned down by the requirement
that equilibrium allocations are efficient such that
[[??].sup.m'.sub.B2] = [X.sub.B2] - [[??].sup.m.sub.B2] as well as
[[??].sup.m.sub.B1] = X/2 - [[??].sup.m.sub.B2] and
[[??].sup.m'.sub.B2]. Of course, as the purchases of buyer B2
become more concentrated, this is also the case for buyer B1 and vice
versa.
We turn next to single sourcing. Suppose first that only buyer B2
would commit to single sourcing. Intuitively, as this is the smaller
buyer, the equilibrium outcome will still be efficient. The supplier m
from whom buyer B2 exclusively purchases will in addition sell the
quantity X/2 - [X.sub.B2] to the other buyer, B1. This is clearly
different if the larger buyer commits to single sourcing. In this case,
one supplier will end up producing more than the efficient share of
total supply. Moreover, as B1 accounts for a larger share of total
purchases given that [X.sub.B1]/X increases, the difference [X.sub.B1] -
[X.sub.B2] between the two suppliers' sales becomes larger.
Importantly, as [X.sub.B2] becomes smaller, the supplier m who sells
only to buyer B2 would be willing to supply additionally to B1 at a
lower price, reflecting his lower average incremental costs that he
would have to incur. This essentially reduces the rent that the
exclusive supplier can extract from B1. In fact, we already know that in
the extreme case where [X.sub.B1]/X = 1, the respective supplier makes
zero profits.
These observations suggest more generally that the large buyer will
prefer single sourcing only if his purchases account for a sufficiently
large fraction of the total procurement market. It is now convenient to
state this result first only for the case where without commitment to
single sourcing, purchases would be allocated symmetrically over both
suppliers.
Proposition 2. With two buyers of different size, the smaller buyer
never prefers single sourcing. In contrast, if without commitment to
single sourcing, purchases are evenly distributed over both suppliers as
[[??].sup.S1.sub.n] = [[??].sup.S2.sub.n] = [X.sub.n]/2, then the large
buyer prefers single sourcing if and only if his purchases account for a
sufficiently large fraction of the total procurement market as
[X.sub.B1]/X is sufficiently large.
Proof See the Appendix.
Proposition 2 only considers the ease where without single
sourcing, buyers' purchases would be evenly distributed over both
suppliers. To extend the result we now proceed as follows. As we
increase the large buyer's share of the total procurement market,
[X.sub.B1]/X, we want to keep unchanged the degree to which purchases
are concentrated without single sourcing. We do this by holding constant
for the smaller buyer B2 the fraction [beta] [greater than or equal to]
1/2 that he purchases from his larger supplier. (Note that for [beta] =
1/2 we are back to the case of Proposition 2.)
Proposition 3. Generalizing Proposition 2, even if without single
sourcing a buyer's purchases are not evenly distributed over both
suppliers, the large buyer still prefers single sourcing if and only if
he controls a sufficiently large fraction of the total procurement
market. More formally, this is the case if [X.sub.B1]/X [greater than or
equal to] y, where the respective threshold 1/2 < [lambda] < 1 is
strictly lower if without single sourcing, purchases are also more
concentrated (given that [beta] is higher).
Proof See the Appendix.
Before proceeding with the analysis, we briefly comment on the
issue of multiplicity of equilibria. One way to narrow down the set of
equilibrium allocations is to introduce some heterogeneity in
suppliers' products or services. This would, for instance, seem
appropriate if buyers are retailers who can stock one or two goods in a
particular category. It is then straightforward to show that if goods
are not perfect substitutes, then without commitment to single sourcing,
each buyer purchases X/2 from either supplier. (5) This is the outcome
that we chose for comparison with single sourcing in Proposition 2.
5. Discussion
* Relaxing the truthfulness requirement. Our results so far were
obtained under the truthfulness requirement, which ensured that all
equilibrium allocations are efficient and that for a given allocation,
transfers are uniquely pinned down. We show now that this requirement,
though it narrows down the set of equilibrium allocations, is not
crucial to obtain our results. Precisely, we show that even if we can
support a larger set of outcomes, some of them even inefficient, then
commitment to single sourcing is still optimal for the single large
buyer but not so for the two symmetric smaller buyers.
Take again first the case with a single large buyer. We now replace
the truthfulness requirement by the weaker requirement that neither
supplier is willing to sell more than the equilibrium quantity
[[??].sup.m] at an incremental price that is strictly below incremental
costs. Formally, for given [{[[??].sup.m]}.sub.m=Sl,S2] we require that
for all [[DELTA].sub.x] [greater than or equal to] 0, (6)
[t.sup.m]([[??].sup.m] + [[DELTA].sub.x]) - [t.sup.m]([[??].sup.m])
[greater than or equal to] C([[??].sup.m] + [[DELTA].sub.x]) -
C([[??].sup.m]). (5)
The main implication of (5) is that for a given allocation it fully
pins down the respective equilibrium transfers. Namely, each supplier
will again extract a transfer that is exactly equal to the respective
incremental costs at the other supplier. In difference to the
truthfulness requirement, however, under the weaker condition (5), we
can now support any allocation where 0 [less than or equal to]
[[??].sup.m] [less than or equal to] X and thus no longer only the
efficient allocation with [[??].sup.m] = X/2. Intuitively, requirement
(5) still allows supplier m to make it extremely unattractive for the
buyer to purchase any quantity lower than [[??].sup.m] from him, say by
specifying an exorbitantly high transfer [t.sup.m](X) for all x <
[[??].sup.m]. (7)
For any allocation with 0 [less than or equal to] [[??].sup.m]
[less than or equal to] X, the single buyer will then pay the total
price of
[summation over(m=S1,S2)] [C(X) - C([[??].sup.m])], (6)
which just sums up the incremental costs at the respective
alternative supplier. Differentiating (6) with respect to [[??].sup.m]
and noting that [[??].sup.m'] = X - [[??].sup.m] for m' [not
equal to] m shows that the total price is still minimized at the two
corners where [[??].sup.S1] = X or [[??].sup.S2] = X.
With two buyers, we have in analogy to (5) the requirement that for
all [DELTA] x [greater than or equal to] 0,
[t.sup.m.sub.n]([[??].sup.m.sub.n] + [[DELTA].sub.x]) -
[t.sup.m.sub.n] ([[??].sup.m.sub.n]) [greater than or equal to]
C([[??].sup.m] + [[DELTA].sub.x]) - C([[??].sup.m]). (7)
With (7) instead of (2), we can again support a wider range of
equilibrium allocations. However, buyers' competition on the
procurement market now limits the market share that any given supplier
can obtain. (See Corollary 1 below.) We are first interested in whether
our result from Proposition 1, namely that each of the two small buyers
strictly prefers multiple sourcing, still holds. This is indeed the
case.
Proposition 4. The results from Proposition 1 carry over if we
replace the stronger truthfulness requirement by the weaker requirement
that incremental quantity is not offered below incremental costs. That
is:
(i) If there is a single large buyer, then single sourcing is still
uniquely optimal.
(ii) If there are two buyers, then both buyers are worse off under
single sourcing.
Proof. See the Appendix.
As a byproduct of the proof of Proposition 4, we have the following
characterization of all equilibria, including those that are
inefficient.
Corollary 1. Replacing the truthfulness requirement by (5) and (7),
respectively, the following equilibrium allocations can now be
supported:
(i) If there is a single large buyer, then the market share of
either supplier can range from zero to 100%.
(ii) Instead, if there are two symmetric buyers, then either
supplier can only have a share between 1/3 to 2/3 of the total
procurement volume.
Proof. See the Appendix.
Corollary 1 is interesting in itself. Put differently, it says that
if a given procurement volume is distributed over more than one buyer,
as in assertion (ii), then this provides tighter bounds on the
inefficiencies in production that can arise in equilibrium as some
suppliers sell more than others.
COPYRIGHT 2008 Rand, Journal of
Economics Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.