[] Flexible adjustment of purchases. So far we have stipulated that
buyers will always purchase exactly the same quantity, namely X for the
large buyer and X/2 for the two smaller buyers. In particular, this was
the case both on equilibrium, that is, if all offers were accepted, and
off equilibrium, that is, after only one supplier's offer was
accepted. A fixed purchase volume may sometimes be realistic, for
example, if this is just one input for a Leontieff-type production
function and if the buyer has already purchased the right amount of all
other inputs. More generally, however, a buyer may have some flexibility
in adjusting his optimal purchase volume.
We show now that our key insights still hold if we allow for this
additional flexibility. For this, we stipulate that if there are two
buyers, then each derives the payoff (or revenues) r(x) from purchasing
the total quantity x of the input. (Recall that suppliers' goods
are homogeneous.) We assume that r(x) is continuously differentiable and
strictly concave with r' (0) > C' (0). We again denote the
unique efficient level of total output by X such that X/2 = arg
[max.sub.x] [r(x) - C(x)]. If there is a single large buyer, then this
buyer simply controls both of these two firms. Note that in this case,
given symmetry and strict concavity, the large buyer's (gross)
payoff from purchasing the total quantity x is equal to
R(x) := 2r (x/2).
Take now first the case with a single large buyer. In equilibrium,
the buyer purchases X/2 from either supplier. Compared to the case with
fixed purchasing quantities, what changes now are the purchases
off-equilibrium, that is, if one bid from the two suppliers is rejected.
Given the truthfulness requirement, when rejecting the bid of some
supplier m, the buyer will now purchase from the other supplier the
total quantity
X' = arg max [R(x) - C(x)], (8)
which satisfies X/2 < X' < X, at a total price equal to
the sum of [[??].sup.m'.sub.n] and the respective incremental
costs, C(X') - C(X/2). By optimality, equilibrium transfers are
again chosen so as to make the buyer just indifferent between accepting
or rejecting the respective offer. As there are two symmetric suppliers,
this yields
[[??].sup.m.sub.n] = [R(X) - R(X')] + [C(X') - C(S/2)].
(9)
If the single large buyer resorts to single sourcing, then
suppliers again compete themselves down to zero profits. The outcome
will be constrained efficient such that the buyer purchases the quantity
X' as defined in (8) from the winning supplier. Total purchasing
costs are just equal to the respective supplier's costs of
production C(X').
The procedure to characterize an equilibrium allocation if there
are two symmetric buyers is analogous. Again, off-equilibrium, a buyer
will optimally adjust the respective incremental purchases. Proposition
5 now confirms that our previous results from Proposition 1 extend to
the currently considered case with flexible quantities. Though the
algebra is somewhat more involved, the intuition is fully analogous.
Proposition 5. Proposition 1 extends to the case where buyers will
optimally adjust their purchased quantities according to their own
revenue function r(x). Precisely, also in this case, a single large
buyer strictly prefers single sourcing, whereas two smaller buyers
strictly prefer to spread their purchases equally over the two
suppliers.
Proof See the Appendix.
6. Buyers competing at suppliers' auctions
* Analysis. As noted in the Introduction, we also want to compare
the results from the case where suppliers compete to that where it is
now buyers that make bids. Hence, we now stipulate that buyers submit
menus [t.sup.m.sub.n] (x) to suppliers. Clearly, if there is only a
single large buyer, then the analysis is trivial: the equilibrium
outcome is efficient and the single buyer extracts all profits.
Turning thus to the case with two buyers, for brevity we restrict
consideration to the case where buyers are again symmetric. (8) However,
to ensure that suppliers who reject a buyer's bid have always
profitable alternative options, namely to supply more to the other
buyer, we still specify that each of the two buyers can realize the
payoff r(x) when purchasing the quantity x. We invoke now again the
truthfulness requirement. That is, this time the respective menu
[t.sup.m.sub.n] (x) must now truthfully reflect a buyer's marginal
revenues r' (x). To formalize this, we again have to choose a
particular equilibrium allocation with respective values
[[??].sup.m.sub.n]. Given the respective (rationally anticipated)
quantity [[??].sub.n] := [[summation].sub.m=S1,S2] [[??].sup.m.sub.n]
that buyer n will purchase, truthfulness for the menu [t.sup.m.sub.n]
(x) thus requires for all [[DELTA].sub.x] that
[t.sup.m.sub.n]([[??].sup.m.sub.n] + [[DELTA].sub.x]) -
[t.sup.m.sub.n] ([[??].sup.m.sub.n]) = r ([[??].sub.n] +
[[DELTA].sub.x]) - r ([[??].sub.n]). (10)
It is immediate that given (10), the set of supported allocations
is again equal to that of all efficient allocations. Moreover, it is
also straightforward to show that for any given allocation, both buyers
now pay strictly less than if suppliers make bids. In other words, the
right to make offers is clearly valuable. What is at first somewhat
surprising, however, is that the ranking of the different outcomes from
the perspective of both buyers is now exactly the opposite to that in
the previous case, where suppliers made bids.
Proposition 6. Suppose now that buyers bid in auctions organized by
suppliers and that the truthfulness requirement still applies. Then the
ranking of equilibrium allocations is reversed compared to that in
Proposition 1: both buyers are strictly better off the more a
buyer's purchases are concentrated on a particular supplier. On the
other side, a single buyer who can post bids to suppliers will always
strictly prefer multiple sourcing.
Proof. See the Appendix.
If buyers make bids, then there are now two reasons for why average
purchase prices are lowest under single sourcing. The first reason is
analogous to that underlying Proposition 1, though now it applies
symmetrically to suppliers instead of buyers. That is, whereas
concentrating purchases more on one supplier reduces the total value of
a buyer's alternative options across the two suppliers if suppliers
make bids, if buyers make bids then it now also reduces the total value
of suppliers' alternative options, namely to sell more to another
buyer. This is now profitable for the buyer if he has all
"contracting power" as he makes the bid in the respective
auction.
If buyers make bids, there is also a second reason for why average
purchase prices are now lower the more a competing buyer purchases from
one supplier. If we ignore for a moment a supplier's option to sell
more to another buyer, then a buyer's bid would just have to cover
a supplier's respective incremental costs. If a buyer purchases all
from one supplier, then he has to compensate the supplier for the
respective costs C(X/2). Instead, if he purchases X/4 from either
supplier, then he must compensate each of them for the incremental costs
C(X/2) - C(X/4), given that the respective supplier then also sells X/4
to the other buyer. With strictly convex costs, the respective
incremental costs in the latter case, namely two times C(X/2) - C(X/4),
are strictly higher than C(X/2). The latter effect has already been
recognized in Chipty and Snyder (1999).
[] Comparison of the cases where suppliers or buyers run auctions.
The following Corollary brings together our results on the optimality of
single sourcing for the different procurement formats.
Corollary 2. Summarizing results, a buyer should choose single
sourcing
(i) if he is either sufficiently large and invites bids from
suppliers,
(ii) or if he is sufficiently small and submits bids to suppliers.
If we interpret the choice between the two (auction) formats as one
between different distributions of contracting power, we can rephrase
Corollary 2 as follows: a buyer should then be more likely to choose
single sourcing if (i) contracting power resides more with suppliers and
the buyer accounts for a sufficiently large fraction of the procurement
market or if (ii) contracting power is more on the side of buyers but
the buyer is relatively small compared to the overall size of the
respective procurement market.
Considering public procurement, civil servants may often lack the
appropriate (financial) incentives in negotiations. What is more, the
fear of corruption or the requirement to increase accountability by
making the procurement process more transparent may even dictate a
particular format such as an open tender. (9) Moreover, in some markets
such as those of health services or certain segments of the construction
industry, public agencies may indeed be the major (local) buyers. To the
extent that our key assumption applies, namely that of increasing
marginal costs (at least over the relevant range), Corollary 2 would
thus prescribe that officials should try to design large lots and rely
on one or only few suppliers as much as possible. By increasing
competition for the one big lot, the procurement agency basically
compensates for its lack of bargaining power. In contrast, in markets
where the public body is less dominant, it should secure lower purchase
prices by relying on (strategic) second sourcing.
7. Conclusion
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