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The Non-profit Times • April 15, 2008 • FUNDRAISING PRODUCTS

What would a trade show be without product launches and vendors hawking new flavors of just about every fundraising tool on the face of the Earth? It was no different in San Diego earlier this month at the Association of Fundraising Professionals 45th International Conference on Fundraising. Here are a few of the items being hawked.

UPGRADES TO BLACKBAUD'S NETCOMMUNITY

Fundraising conglomerate Blackbaud announced the availability of an exclusively-SaaS (software as a service) version of its Web site management solution Blackbaud[R] NetCommunity[TM]. The "Universal" version will provide a Blackbaud solution for Internet marketing and communications to nonprofits with third-party CRM databases without sacrificing a holistic view of constituents, according to the company.

Leveraging its Infinity platform, Blackbaud[R] NetCommunity Universal[TM] (formerly code-named "Scorpio") will enable distributed executive reporting on key performance indicators (KPIs), data exchange through an open Web services API, and automated batch processes for rapid processing and data integrity protection.

Blackbaud NetCommunity Universal allows organizations that rely on online communication and fundraising to formulate and execute strategic, integrated multi-channel marketing campaigns by increasing data accessibility and response rates, and enhancing Internet communications. For more information, visit www.blackbaud.com

MISSION RESEARCH UPDATES GIFTWORKS

Mission Research released GiftWorks[R] 2008 Standard, the next generation of its fundraising software. The GiftWorks 2008 version includes all the original capabilities of the 2006 version with updated features, according to the firm.

Building on the original GiftWorks, the new version combines with continual research and advice from more than 6,000 customers, nearly 500 consultant partners and many nonprofit experts, according to the firm.

GiftWorks[R] 2008 Standard retails for $399 per license. For more information, go to www.missionresearch.com

DONORPERFECT UNVEILS SOCIAL NETWORK FUNDRAISING TOOL

DonorPerfect released DonorPages, which allows donors, volunteers, board members to raise money and awareness for their nonprofits' mission. Users can create an event Web site portal where supporters can visit and easily create their own individualized Web pages.

Utilizing Web 2.0 technologies, supporters can, via email or social networking sites such as MySpace or Facebook, invite everyone they know to visit their page. Page visitors can then learn about the nonprofits' mission and then donate online, or take other desired actions such as registering for an event or signing a petition.

Donor information and transactions are downloaded to the nonprofit's DonorPerfect Fundraising System or any other third-party database system. With DonorPages, nonprofits can raise more with less time and expense than with other peer-to-peer fundraising tools and techniques. For more information, visit www.donorperfect, com/donorpages

TACKLE MARKETING SHOWS SOFTWARE

Fundraising software Profile was unveiled by The Tackle Marketing Group of Nashua, N.H. Profile is a fundraising database application developed in Microsoft's ASP.net and .NET framework. The framework allows for easy integration of specialized third-party fundraising software.

Designed as an Internet browser-based application, clients have access to their fundraising database from anywhere in the world. Clients also have control over their processing environment, whether Internet or intranet hosted on their server or ours. Go to www.tmgprofile.com for more information.


COPYRIGHT 2008 NPT Publishing Group, Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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