The Ethanol Promotion and Information Council (EPIC; Omaha, NE) and
ZimmComm New Media (Holts Summit, MO), the producer of the agricultural
news release service AgNewsWire as well as industry blogs, podcasts and
RSS feeds, have begun the publication of "Ethanol Retailer," a
quarterly magazine that covers the ethanol industry from the perspective
of the fuel retailer. The new title has a controlled circulation of
22,000 independent fuel retailers and station owners that service nearly
seven million flexible-fuel vehicles in the U.S.
The premier issue debuted at the National Ethanol Conference held
in Florida at the end of February. EPIC said the new title is designed
to cover the business of ethanol through news, facts and resources,
profiles of successful retailers, retailing operation issues, and
government updates. The cover story for the premier issue highlights
industry and stte developments affecting ethanol retailers.
Content in the first issue also include stories and articles on
safety certification requirements for E85 fuel dispensers, renewable
fuel alternatives, car manufacturer plans for flex fuel auto production,
online resources for ethanol performance, and an overview of the Energy
Independence and Security Act, the history of alternative fuels.
Publisher Robert White said "we've created a magazine ...
that addresses the higher blends of ethanol from the retail standpoint.
We're going to introduce readers to retailers that have made
America's flex fuel a significant, positive addition to their
business." The new magazine is "an extension of our marketing
and sales force to make a case for the use of E85 and to help retailers
and station owners offer alternatives to gasoline. The station owners
need to know that EPIC, and the magazine, are here to support them and
their decision to sell E85. We've committed to a two year program
at a quarterly frequency."
Other alternative energy trade titles include "Ethanol
Producer," "Biomass Magazine" and "Biodiesel
Magazine" from BBI International Media (Grand Forks, ND),
"Alternative Energy Retailer" from Zackin Publications
(Oxford, CT) and "enerG Alternative Sources" (Vancouver, BC)
from the company of the same name, among others.
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