Laura Smith, vice president and director of management at RMI
Direct Marketing in Danbury, Conn., died suddenly while at the movies
with her fiance on April 5. The death was reported as natural causes but
details were not available.
Colleagues at the firm called Smith "the heart and soul of the
company." A memorial to her remains on the company's Web site
at www.rmidirect.com
Smith started in the direct marketing industry at age 17 at AZ
Marketing. She joined RMI Direct in 1988 and was quickly promoted to
director of management.
She was involved with numerous industry organizations, including
the New England Mail Order Association, the Direct Marketing Club of New
York and the Direct Marketing Association's Catalog Council. She
was past president of the Hudson Valley Direct Marketing Association.
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