Separate responsibilities: assets are for boards:
activities are for managers.
by McLaughlin, Thomas A.
Here is a simple guideline for all those pesky questions about
financial management roles and responsibilities: Assets are for boards.
Activities are for managers.
To put it in shorthand, boards should spend most of their financial
decision-making time on the balance sheet and managers should spend most
of theirs on profits and losses.
The enduring assets and liabilities of an organization are the
board of directors' responsibility, while the day-to-day affairs of
procuring revenue and incurring costs are the province of managers. To
say it another way, boards of directors need to focus primarily on the
balance sheet, while managers need to focus on profits and losses (note
that the technical terms for these two reports are the "statements
of financial position" and "statement of activities,"
respectively). This conceptual razor slices the world of nonprofit
accountability into two neat pieces that can be easily understood by
everyone from financial wizards to the numbers-challenged.
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There's an important nuance here--executives, as distinct from
managers, share leadership responsibilities with the board. Executives
must be firmly rooted in the board's asset work while being
knowledgeable about the activities of their managers.
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The chief distinction between board and executive in this regard is
that there are usually more board members than top executives, but the
executives are full time.
The chart summarizes some of the reasons why the assets/activities
distinction works. The first element is related to the appropriate time
frame for the two groups. Boards of directors, including executives,
have responsibility for the long-term future of their organizations.
They are at the heart of the entity's leadership, and so, they
truly have to have a frame of reference measured in years, if not
decades. If the board of directors and the hired executives don't
take a long-term view, who else in the organization will?
Program managers are too busy with the financial implications of
things that have to be done now, tomorrow, and next week to worry about
what will occur in the long run. Managers' focus (remember, for
these purposes we're excluding executives from the management
ranks) is properly on short-term execution. They constantly have to find
the best balance between anticipating financial events and reacting to
them be cause if they spend too much time chin stroking about what might
happen, events will pass them by.
And if they spend all their time reacting to things that have
already occurred they won't have time or energy for anticipating
the future. All of this explains why boards meet a few times each year,
while managers meet frequently.
CONCEPTS VS, DETAILS
Another element of the difference between board and management is
that boards need to operate in the conceptual sphere while managers live
in a world of details. This is consistent with the assets/activities
differentiation, and it suggests what should be different about their
approaches. Boards need to make their financial decisions based on
concepts and strategy, while managers must make theirs based on a
multiplicity of often conflicting details.
Dealing with assets is different from carrying out activities. The
board typically safeguards the organization's assets and,
hopefully, grows them. This is why boards of directors must make
decisions about the purchase and upkeep of large assets such as
buildings and major pieces of equipment (should we invest in an MRI or
CT scanner?). It is why the board should be charged with decisions about
how to invest excess funds, and whether and how much of the resulting
interest income should be used for managers' activities.
On the other hand, managers have to produce revenues in the short
term (think fundraising, grant proposals, and fees for service), and
they have to control the expenditures associated with them.
BOARDS INVEST, MANAGERS SPEND
Here is one delineation in financial duties that flows naturally
from the assets/activities differentiation. Boards invest assets
entrusted to them, while managers spend funds allocated to them. These
are fundamentally different actions that have consequences for how each
group sees the organization.
Boards need to be primarily concerned with things of inherent
value, and when one is given responsibility for things of inherent
value, there is a natural tendency toward being conservative with them.
At their best, boards make investment decisions with the very
long-term view in mind. One university board, for example, used a sliver
of its institutional endowment to buy an operating railway yard. Why?
They knew that the tangled complex of railroad lines and spurs that
existed a few hundred yards from their main campus was not feasible in
that location in the long run. They knew that current economic forces
were driving railway commerce from their neighborhood to the outlying
suburbs, and that some day in the foreseeable future when the rail yard
inevitably relocates, that presently ugly patch of land would become a
beautiful new campus annex.
Managers, on the other hand, are primarily occupied with costs.
Unencumbered by items on the balance sheet, they see mostly things like
needs and crises and opportunities to improve, all of which cost money.
Both are legitimate perspectives, but the board's view is likely to
triumph over time.
IF IT HAS TO BE DECIDED TODAY, IT'S THE WRONG QUESTION
A corollary to the invest/spend differentiation is that if a board
ever encounters a major financial question that must be answered right
now, it's either the wrong kind of question to come before a board,
or it's the right kind of question that was raised too late.
Big decisions of the kind boards must make have their own life
cycles. Acquiring a building, trying to collect on a large outstanding
pledge by an easy-to-anger donor, or changing investment policies are
not 10 minute board discussions in most mission-based organizations. Nor
are they usually discussions that have a narrow time frame for
execution.
These are important enough matters that they must be granted the
proper time and background for due consideration. Making them into
governance fire drills means treating them like short-term management
matters.
BOARDS 'OWN' THE CONTROLS, MANAGERS IMPLEMENT THEM
One of the changes demanded by the Sarbanes Oxley law in
publicly-held companies that has begun creeping into the mission-based
sector is that the responsibility for internal controls should be lodged
firmly with the board of directors. The thinking is classic
assets/activities differentiation--those at the highest levels of the
organization must see to it that their assets are protected, while those
at the activity level must develop and run the systems that accomplish
this objective.
Arguably, this moves boards closer to the activities level since
it's hard to be accountable for something without knowing about it
in some depth. In a broad sense that was likely intentional, although in
practice boards would have little incentive to get deeply involved in
the mechanics of the control systems.
Audited financial statements can be confusing documents. But even
for those comfortable with them, there is a temptation to regard them as
little more than two dimensional representations of an entity's
financial health. But boards and managers can each use their part of the
financial statements to guide their work, with executives playing a dual
role in both areas. Assets are for boards. Activities are for managers.
Thomas A. McLaughlin is a national nonprofit management consultant
with Grant Thornton in Boston. He is the author of the book Nonprofit
Strategic Positioning (John Wiley and Sons, 2006). His email address is
thomas.mclaughlin@gt.com
Boards Managers
Assets Activities
Long term Short term
Concepts Details
Safeguard and grow Produce and control
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