SCAA Conference's retail lessons.

The Specialty Coffee Association of America (SCAA) is helping coffee industry professionals, coffee and tea retailers and coffeehouses heat up their businesses. At its upcoming 20th Annual Conference & Exhibition, May 2-5 in Minneapolis, Minnesota, SCAA and an extensive roster of coffee retail experts, will present on such topics as: art and science of the perfect cup; creating the right coffeehouse ambiance; building a coffee community at a coffeehouse; selling tea in a coffee world; and 10 essential steps all new retailers must execute to compete in retail coffee in 2008.

"Selling great specialty coffee is paramount for any coffee retailer, but there's a lot more to it if you want to run a flourishing and profitable business," said Ric Rhinehart, SCAA executive director. "SCAA'S Retail Track helps guide today's coffee retailer--from the basics and beyond---to ensure success in a competitive market."

The Retail Track is just one of the many educational highlights at SCAA'S 20th Annual Conference & Exhibition. The conference features in-depth educational sessions covering a variety of specialty coffee topics, hundreds of exhibit booths, the U.S. Barista Championship and the Coffee of the Year Competition. Complete details for SCAA's 20th Annual Conference details Exhibition are available at http://conference.scaa.org/. For a brochure, call + 1 (562)624-4100 or e-mail coffee@scaa.org.