More Resources

Costly data.

Industrial Engineer • May, 2008 • ANSWERS TO YOUR TECHNICAL QUESTIONS
Article Tools
T   |   T
TEXT SIZE:
printPrint
E-MailE-Mail

Add to My Bookmarks

Adds Article to your Entrepreneur Assist Bookmark page.

Q: I am developing a dissertation on intelligence agent systems for problem solving in manufacturing for my M.S. in manufacturing systems engineering. My background is the industrial engineering consultancy area, and I would like to perform this on the management side. In terms of selecting a survey approach to gather data about it, is it possible to [acquire an] e-mail database of people in the industry to achieve this dissertation goal?

A: Getting access to mailing lists is very sensitive in this era of spam and overburdened attention to electronic media of many kinds. There are very few lists in any field that are available to access for any reason at all. In general, the only way to get reliable lists is to pay for them from a marketing firm. You also may want to explore strategies that you can use to increase the response rate to make sure that you get full value from a list that you do find.

MARC RESNICK, PH.D.


COPYRIGHT 2008 Institute of Industrial Engineers, Inc. (IIE) Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


Browse by Journal Name:
Today on Entrepreneur

e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business
E-mail*:
Zip Code*: