New book for prospects published.
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Franchise industry expert Julie Bennett authored with educator
Cheryl Babcock, CFE, The Franchise Times Guide to Selecting, Buying and
Owning a Franchise, a book filled with advice and best practices on how
to buy and run a franchise.
Bennett gleans the real-world advice and examples from hundreds of
interviews she has conducted with franchisees and franchisors for the
book. The result is practical advice on finding the right franchise fit,
conducting a search, investigating before investing, Discovery Day,
obtaining financing, franchisee training, build-out and opening.
Bennett is a freelance journalist who has been reporting on
franchising for the past 15 years. Her articles on real estate,
employment and diversity issues appear regularly in advertising sections
of the Wall Street Journal.
Babcock, CFE, is the founding director of the International
Institute for Franchise Education in the H. Wayne Huizenga School of
Business and Entrepreneurship at Nova Southeastern University in Fort
Lauderdale, Fla.
The guide is published by Sterling Publishing, and is available
online at Barnes & Noble.
COPYRIGHT 2008 International Franchise
Association Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.