Cultural capital in the C-suite: today's leaders
must be as comfortable managing in Mumbai or Tokyo as they are in London
or New York.
by Brown, Frank
The corporate world is in an extreme state of flux. The sub-prime
crisis, the incredible rise of parts of the developing world,
developments in forgotten places like Africa and other factors are
changing the game. At the same time, the markets continuously scrutinize
the short-term performance of companies and CEOs. Can we make any
suggestions about the future from all this? What emerging trends will be
critical for lasting leadership in the coming years?
Global experience and a worldly perspective will become
increasingly important for corporate leaders as the marketplace evolves.
Consider Carlos Ghosn, CEO of Renault and Nissan. He successfully
operated a French and Japanese company in parallel over the last several
years--a feat due, in no small part, to his understanding of the people
in the organization and what it takes to effect change in their
cultures. He also has a great appreciation for talent and makes a
genuine effort to really get to know his team.
Another good example is Sam Palmisano at IBM. He once ran IBM
Japan, speaks Japanese and is highly credentialed in the Asian
community. His global perspective and ability to operate across
geographies helped build IBM's business in Asia.
American companies are slowly starting to appoint more non-U.S.
leaders and those with a more worldly perspective. NYSE CEO John Thain,
for example, is an American and veteran of U.S. capital markets, but his
role in bringing together NYSE Euronext is a great global credential.
Citi CEO Vikram Pandit is of Indian descent and, while spending the bulk
of his career in U.S. capital markets roles, has a worldly perspective
due to his background. However, there is still a pressing need to infuse
more cultural capital into the C-Suite.
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CEOs will continue to be challenged and expected to operate with a
deep understanding of other cultures and business environments. An
example is the recent opportunity Citi had to get a much-needed
investment from Abu Dhabi. The two executives reportedly most involved
in this transaction were leaders who had spent time in the Gulf and knew
the people and the environment very well.
As Dean of INSEAD, the international business school, I constantly
emphasize the importance of developing transcultural leaders with acute
insight into their global marketplace who are as comfortable doing
business in Mumbai or Tokyo as in London or New York. It will also be
essential for U.S. companies--which tend to have boards comprised
predominantly of U.S. nationals--to begin populating their boards with
more culturally diverse members.
The issue of succession needs to be addressed, as well. Obviously
this wasn't a priority at Merrill and Citi, and it hurt those
organizations during their crises. It is incumbent on boards of
directors, analysts, auditors and others involved in the corporate
sector to challenge management to plan for succession and to advance
diverse leaders to the upper ranks to create options for eventual
succession. Any leader who surrounds him or herself solely with white
Anglo males going forward will have some pretty difficult questions to
answer.
As our economy becomes more global, the need for corporations to
develop leaders who can navigate risk, expand into new markets and
operate with an international perspective has never been more apparent.
Corner offices will increasingly be filled with leaders from all over
the world, and the DNA of management will change to reflect the type of
transcultural leadership that has proven to drive lasting results for
corporations.
Frank Brown is the dean of INSEAD, a leading international business
school with campuses in Europe and Asia.
COPYRIGHT 2008 Chief Executive
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