IFFCO to participate as platinum sponsor at the first 'Malaysia-UAE Palm Oil Trade Fair & Seminar'.

IFFCO (International Foodstuffs Company), one of the leading consumer products manufacturers in the UAE, has announced its participation as the platinum sponsor at the first 'Malaysia-UAE Palm Oil Trade Fair & Seminar' (POTS), which is being held from May 26 - 27, 2008 at the Grand Hyatt Hotel in Dubai. The company's presence is aimed at leveraging the attendance of leading oils and fats marketers, traders, economists, government officials and industry professionals from the private sector at the event, to gain significant exposure for its wide range of consumer brands.

"The booming palm oil industry in the region poses outstanding opportunities for the entire regional market, and our participation at the first 'Malaysia-UAE Palm Oil Trade Fair & Seminar' speaks not only of our keenness to maximise the rising business prospects, but more so of our strong support for the further growth of this high potential trade," said Mr. Rizwan Ahmed, Managing Director of IFFCO oils and fats.

Established in 1975, IFFCO is a UAE-based organization that manufactures and markets a wide range of fast-moving consumer and industrial products to 84 countries worldwide. Leveraging the UAE's unique logistical and free trade benefits, the company has successfully built strong brands in the oils and fats, flour, ice cream, biscuits, processed meat, snacks, culinary, chocolate and beverages categories, such as Hayat, Noor, Rahma, London Dairy, Tiffany, Igloo and Al Baker. At present, IFFCO maintains 6500 associates with modern manufacturing facilities in Sharjah, Dubai, Al-Ain (Abu Dhabi), Egypt, Malaysia, Pakistan, and Tunisia to support its operations.

"The presence of a leading FMCG manufacturer such as IFFCO underlines the significance of the 'Malaysia-UAE Palm Oil Trade Fair & Seminar' as a highly effective platform to generate a steady following for new and established brands in the market. We are definitely looking forward to welcoming them and the new and innovative offerings that they will be bringing to the event. On behalf of the organisers, Malaysian Palm Oil Council and Malaysian Palm Oil Board, I wish to extend my sincerest thanks and well wishes for a successful participation to IFFCO," concluded Ahmad Zafri Zawawi, Regional Director - Middle East, MPOC.

Under the theme 'Exceeding Expectations, Enriching Partnerships', the event will bring together oils and fats marketers, traders, economists, government officials and industry professionals from the private sector. In addition, seminars within the event have been designed to encourage discussions on the prospects in the Gulf and to provide networking opportunities for the attendees, with visitors gaining first hand exposure to the latest palm oil products and services from Malaysia via the trade exhibition booths.

[c] 2008 Al Bawaba (www.albawaba.com)