As a young man, Mike Lawson promised himself he wouldn't have
a career that required he wear a tie.
"I was so wrong," he says with a laugh.
Now president and CEO of Commerce CRG, Utah's largest real
estate firm, and with 25 years as an economic development specialist
behind him, Lawson is as comfortable in the corporate world as he on the
back of his motorcycle-he has ridden to all but seven states in the
continental U.S.
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Lawson started his career with a construction company that he and
his brother founded. The company didn't weather a market change, so
he went looking for a job. "I loved entrepreneurship, I loved
private enterprise and making your own decisions. I like the risk-taking
side of the equation. [And] I've always thought government and
elected office were higher service."
A mentor suggested Lawson take a job with a chamber of commerce,
which would allow him to combine his interests. He spent time in several
parts of the country, including seven years with the Economic
Development Corporation of Utah. Even after he moved away, he found
himself returning to the state to ski or hike.
"My wife and I would jump on the bike or in the car to take a
trip, and it was always back here," he says. "And I thought,
'I guess I must be in the wrong place.'"
About the same time that realization hit, he reached his 25th year
with the chamber and decided he was ready for a transition.
In his five years as president and CEO of Commerce CRG, Lawson has
seen the company double in size, with 238 people in five offices in Utah
and one in Nevada.
Because about 200 of those people are independent contractors, his
management style isn't the traditional "lead from the
front," he says.
"In a company, there's no one right way," he says.
"There are 250 people running around this company, and they all
have great ideas, and [my] job is to figure out how to get the best out
of that. You don't have to stand at the podium to lead a really
good organization. Sometimes it's better just to have a big
earpiece. If you can sit in the back without ego and help somebody
clarify what their mission and their goals are, and make sure
you've provided the resources to accomplish that--I consider that
leading from the middle or the back."
One area where leadership does come from the top at Commerce CRG is
the mentor program, he says. "We still recruit highly competent,
skilled, successful agents from our competitors and elsewhere in the
market, but our culture is really important to us, and we decided if we
want to propagate that culture, we're going to have to do so by
growing our own."
The four-year-old mentor program and Commerce CRG's
"family" culture have significantly helped retention, Lawson
says. "In an industry sector where you typically have a 50 percent
turnover for new people, we're less than 10 [percent] with those
folks. We've had no turnover on our professional staff for the last
eight or nine years. It's the same for our senior agents. I
don't know that we've lost a senior agent in this firm for the
past six or seven years. It's not just because of salary. It's
because of the environment, the culture you build."
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