Bell goes green at Chicago Botanic
Garden.
Bell Fragrances held its Fragrance Workshop April 30 at the Chicago
Botanic Garden. Participants enjoyed acres of beautiful scenery with
flowers just coming into bloom and trees beginning to bud. At this
annual event, Bell's fragrance sales staff presents the latest
trends and provides continuing education in the formulation of
fragrances to better serve their customers. This year's workshop,
which featured a green theme, started with a make your own fragrance
session in which sales staff, with the help of Bell perfumers, made
fragrance components that would be combined to create new fragrances. To
continue the creative process, the sales staff was asked to come up with
marketing names for their fragrances.
Presentations were given by the marketing departments of Bell U.S.
and Bell Europe, highlighting green trends. Bell's R&D
department created natural-type fragrances that were featured in
lotions. Participants also took part in a hands-on demonstration by
Nancy Clifton, a Chicago Botanic Garden Horticulture program specialist.
More info: www.bellff.com
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