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Weekly UpdatesSocial Networking goliath Facebook finally got around to releasing a Japanese version of the site in May. The launch was marked by a one day visit to Japan by CEO Marc Zuckerberg on May 20. It remains to be seen if just releasing a Japanese version will be enough to have any impact on Japan market leader Mixi. One of the biggest problems may be that the culture of Facebook (and other SNSs such as LinkedIn) encourages the use of real names rather than pseudonyms. In contrast, users on Mixi and user bulletin board 2Channel use pseudonyms as a matter of course.
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