Specialists acquires FR group of Rickard List Marketing.(BUSINESS BRIEFS)(Services Marketing Specialists Inc. acquires fundraisi

In one of the few list company deals lately that doesn't involve infoUSA, Specialists Marketing Services (SMS) in Hasbrouck Heights, N.J. has acquired the fundraising list services group of Melville, N.Y.-based Rickard List Marketing.

In statement on the move, Mark Rickard, CEO and president of Rickard, said that the firm had made a strategic decision to get out of the fundraising list business. As part of the agreement between SMS and Rickard, Donna Tarantino Murray, Rickard's vice president and director of fundraising list brokerage, is relocating her practice to SMS. She will operate from Hauppauge, N.Y.

SMS CEO and President Lon Mandel said the firm was seeking to "augment our profile" in the fundraising direct marketing community." Donna comes to us with a long and impressive track record in the fundraising list business, consistently producing successful results for a diverse group of prestigious nonprofit mailers and agencies," he said.

Mandel declined to discuss terms of the deal, other than to say it was a purchase and that it was based on the revenue the group was generating, not necessarily the number of clients.

Among the combined nonprofit clients are: Greater Boston Food Bank, Harvard Health Publishing, Morris Animal Foundation, MSPCA, National Cancer Center, Planned Parenthood (NYC), Rhode Island Community Food Bank, St. Francis House and USC/Norris LA Cancer Center.

SMS has been busy. This past May, Response Media's List Management division was merged into SMS List Management. SMS acquired 21st Century Marketing this past August, and one month earlier aquired NRL Direct.

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