L.W. Robbins snares JDRF account.(BUSINESS BRIEFS)(Juvenile Diabetes Research Foundation)(Brief article)

Juvenile Diabetes Research Foundation (JDRF) in New York City has selected L.W. Robbins Associates in Holliston, Mass., as its direct marketing agency.

Robbins will be targeting programs for cultivation of JDRF's higher value donors, and refining segmentation strategies to target the best donors to maximize net revenue. Robbins will also assist JDRF with the integration of email and direct mail to boost overall campaign results, according to Shawn McKenna, director, Individual Gifts Program for JDRE The organization had been with Barton-Cotton.

The first campaign produced by the new JDRF-Robbins arrangement is a donor renewal mailing which will launch in July, according to Lynn Edmonds, president of L.W. Robbins Associates.

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