STUDIO 7 MEDIA STREAMLINES DVD PRODUCTION WITH DVD3-81.

Studio 7 Media, LLC, a full service technology development and design firm, has introduced its new, proprietary DVD3=81 authoring technology, which allows studios and DVD manufacturers to combine three separate disc formats - set-top DVD player, Mac and PC - on a single disc. Studio 7 Media's DVD3=81 application is the first technology to achieve this milestone while retaining full Mac OS X functionality and breaking through the data size limitations previously restricting the amount of DVD video content that could be included in a triple-hybrid scenario.

Developed in response to the studios' need to enhance their two-disc DVD releases with additional DVD video content, DVD3=81 allows producers to add bonus video to disc two while simultaneously including fully-functioning interactive features for both PC and Mac users on the same disc. Prior to DVD3=81, additional DVD video content could not be added to a disc containing both PC and Mac interactive applications without sacrificing the Mac user experience. With DVD3=81, studios now have the ability to maximize the leftover space on disc two with additional value-added DVD video content and with the PC, Mac and set-top formats adhering to DVD specifications.

The release of DVD3=81 follows a boom in two-disc DVD sets sparked by the success of the Digital Copy interactive DVD feature, which allows users to seamlessly copy a movie to their PC, Mac and portable device more easily than ever before. The first DVD authoring software developed as a Mac application, DVD381 solves the technical challenge that has stumped DVD authoring houses and studios of how to successfully combine DVD video with interactive features for both Mac and PC on a single disc.

"With the explosion of the Mac audience, studios no longer have the luxury of releasing new DVDs with PC-only interactive features," said Cyndee Sugra, CEO of Studio 7 Media. "Where the problem has been is that the existing DVD authoring software for Hollywood movies was never really designed to offer a fully optimized Mac experience to the consumer. By designing DVD3 from the ground up as a Mac application to handle PC, Mac and set-top formats, we were able to offer a solution that delivers the best possible end-user experience for Mac and PC users, which adheres to DVD specifications and works seamlessly with studios and mastering houses."

DVD3=81 is the second breakthrough application created by Studio 7 Media in the past year following on the heels of the firm's award winning digital copy application, a proprietary technology selected by Twentieth Century Fox to power the studio's "Fox Digital Copy" application. Debuting for the first time in the motion picture industry with the release of Fox's "Live Free or Die Hard" DVD, the widely praised Fox Digital Copy allows users to seamlessly copy a movie to their PC, Mac and portable device, such as an iPod, more easily than ever before. The application has been included on a large number of FOX's DVD releases.

DVD3=81 authoring services are also available to studios and authoring houses for effortless delivery as part of Studio 7 Media's full suite of content development, creative and tech services for Mac and PC DVD-ROM applications. Studio 7 Media can also provide check discs for QA, deliver final output for mastering/encryption services in DDP format and offers robust hosting and server configuration for handling of content delivery and DRM licensing. In addition to its DVD work, Studio 7 Media offers a broad range of technology and marketing services including Web development, interactive and print design, corporate branding, set-top box games and menus and software applications for companies such as Hewlett-Packard, Fisher-Price, Nike, MTV and CNN.

About Studio 7 Media, LLC

Studio 7 Media, LLC is a full service technology development and design firm that blends engineering expertise with artistic passion and marketing know-how to create breakthrough business solutions. Regularly tapped by the world's largest entertainment, technology, pharmaceutical and industrial companies for their most pressing assignments, the firm excels in pioneering new technologies that allow clients to serve their end-users more effectively than ever before. Studio 7 Media's unique technical capabilities allow it to extend its offerings beyond those of the traditional digital creative agency and are matched by a commitment to customer service and an impeccable track record of measurable results.

For more information, call 310/597-2337.