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RENTRAK ANNOUNCES TOP DVD SALES AND RENTALS.

CD Computing News • Sept 1, 2008 •

Rentrak Retail and Home Video Essentials, business units of Rentrak Corporation (NASDAQ:RENT) has announced the Top 10 DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's proprietary tracking services, the ten top selling DVDs and the top ten most rented motion pictures, per data collected for the week ending August 17, 2008 include the following:

Rentrak Top 10 Selling DVDs*

RANK TITLE

1 Nim's Island

2 South Park - The Complete Eleventh Season

3 Harold & Kumar Escape from Guantanamo Bay

4 21

5 Prison Break - Season 3

6 Starship Troopers 3: Marauders

7 The Art of War II: Betrayal

8 Smart People

9 Step Up 2 the Streets

10 Belly 2: Millionaire Boyz Club

*Week ended August 16, 2008

Rentrak Top 10 Renting DVDs

RANK TITLE

1 21

2 Nim's Island

3 Harold & Kumar Escape from Guantanamo Bay

4 The Bank Job

5 Smart People

6 The Art of War II: Betrayal

7 Never Back Down

8 Doomsday

9 The Bucket List

10 Drillbit Taylor

About Retail Essential

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage.

For more information, visit http://www.rentrak.com or call 310/854-8124.


COPYRIGHT 2008 Worldwide Videotex Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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