A guide to watching the Beijing
Olympics.
by Plate, Tom
In reality, the Summer Olympics that opened on Aug. 8 create three
different categories of events. It's important to understand this.
The first event is the one that observers on the ground in China
will see, the second is the event that the rest of the world will see,
and the third is the event or events no one may ever see.
On the mainland of China itself, there are the actual competitive
sporting events taking place in real time. Some will unfold in the
architecturally magnificent "Bird's Nest" stadium, others
in various spanking-new venues in greater metropolitan Beijing and the
environs.
Many people, and multinational corporations, have already bought
tickets to see these events with their own eyes, assuming the
region's onerous smog blankets and summer temperature inversions
don't effectively blur their vision.
The second categorically different event is absolutely guaranteed
to blur the clarity of your vision, no doubt about it: This is the media
event. The tele-visation of the Summer Olympics is not a pure sporting
event but a carefully engineered commercial reality.
Commercial reality and artistic or athletic integrity rarely
overlap much. "Inasmuch as the production of the televised image of
this spectacle is a prop for advertising," wrote the late, great
French sociologist Pierre Bourdieu, "the televised event is a
commercial, marketable product that must be designed to reach the
largest audience and hold onto it the longest."
Bourdieu concludes in his classic work "On Television"
that "it follows that the relative importance of the different
sports (as ranked by the international sports organizations in advance
of the Games, and then by TV, during the Games, especially as regards
"prime time" scheduling) increasingly depends on their
television popularity and the correlated financial return they
promise."
But beyond this two-step social construction--first the staging of
the sports event, then the production of the media event--is a third
major event. This is the political reality within China itself during
the Olympic Games this August.
Tom Plate, on leave from UCLA to write a book on Asia, is a
syndicated columnist and author of "Confessions of an American
Media Man."
Two-Step Event
To be sure, if China's political authorities have it their
way, these Olympics will remain but a two-step event.
They have no desire to let us see or know about any political
demonstrations, violence, unrest or even pollution, whether in primetime
or not. This is understandable, of course.
But this will not be an ordinary month for China.
There will be an unprecedented amount of electronic media and
foreign reporters on the mainland.
Outsider eyes will be on the ground, and outsiders everywhere
around the world will be peeking into the mainland via the media's
eye.
The intent of the organizers and the government is to have
everyone's eyes focused on the sporting events. But the media, as
Bourdieu has famously observed, have the ability to re-arrange reality
like a magnet to a pile of iron filings when they enter any arena,
creating an overall pattern for simpler observation.
This is why the month of August is both a fabulous and scary time
for Beijing.
They get the Olympics, for which they worked so hard. But they also
get the gigantic international media magnet, which will change events
and their appearances even as they purport to report on them through a
totally objective lens.
Will the renewed Muslim resistance from the western end of China
suddenly appear around the capital to the east?
Will the media magnet lure Xinjiang separatists--some of whom
clearly are terrorists, and some perhaps suicide ones--into the
spotlight, simply because the spotlight is now there, planted in eastern
China like an alien spaceship, lowering the drawbridge to invite
everyone in?
And how about the widespread unemployment created by economic
injustice, not to mention the demographic dislocation triggered by the
intensive Olympic-related construction?
If it is not suppressed by police and security, will the
media's eye catch a glimpse of it for the world? Or, instead, will
Beijing authorities prefer to clamp down on the international media, not
to mention the dissenters looking for attention?
Tom Plate, on leave from UCLA to write a book on Asia, is a
syndicated columnist and author of "Confessions of an American
Media Man."
Blocking Political Reality
No matter how dense the air pollution--said to be untamed, even at
this late date--it can't possibly be thick enough to block out all
political reality from the camera's eye.
No country of 1.3 billion is easily governed even under the best of
circumstances.
China's economic condition has greatly improved from the
striking and commendable reforms started two decades ago.
But, as everywhere in the world, the reality of China is still less
than ideal, maybe even more so than in other places.
No one in their right mind should wish China anything other than
the most grandiose and happy of Olympic Games.
But in taking on this great honor, China may have bitten off more
than it can chew.
I hope I am wrong, but I wish it had waited four or even eight more
years. It's that third Olympics that has me really worried.
Tom Plate, on leave from UCLA to write a book on Asia, is a
syndicated columnist and author of "Confessions of an American
Media Man."
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NOTE: All illustrations and photos have been removed from this article.