Sault steelmaker wins arena naming
rights.
Essar Steel Algoma Inc. have taken over the arena naming rights for
Sault Ste. Marie's sports and entertainment centre.
The local steel producer succeeds bankrupt Steelback Breweries
which defaulted earlier this year on its installments to the City of
Sault Ste. Marie.
Essar is paying $1.5 million up-front and for new signage.
The renamed Essar Centre is the down town home of the Ontario
Hockey League's Sault Greyhounds.
The Mumbai, India industrial giant purchased the Sault Ste. Marie
steel company in 2007.
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