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Good Natured Fruit wins award.

Food Trade Review • July, 2008 • NEWS AND INSTALLATIONS

Good Natured Fruit (GNF), a range of strawberries and raspberries grown by innovative Scottish growers Angus Soft Fruits without the use of pesticides, has won both the "Supreme Award" and the "Retail - Fruit or Vegetable Category Award" at the 2008 Scotland Food & Drink Awards in Edinburgh.

First Minister of Scotland Alex Salmond presented the two awards to Angus Soft Fruits at a gala dinner attended by 300 guests from the food and drink industry. The 2008 Excellence Awards are widely acknowledged as the "Oscars" of the industry honouring all that is best in the food and drink sector in Scotland across a total of 16 award categories.

Angus Soft Fruits developed the GNF Fruit method of growing soft fruits in response to growing consumer and retailer concerns over pesticide residues on fruit.

The GNF approach uses a combination of traditional farming practices and new technology to offer a pesticide free option to all consumers at affordable prices. Angus Soft Fruits oversees all stages of the growing process from plant selection, through harvesting to final product quality control and the products brand identity aims to set it apart from supermarket private label produce.

John Gray, commercial director of Angus Soft Fruits said: "Angus Soft Fruits is delighted that our Good Natured Fruit brand has won both the 'Retail - Fruit or Vegetable Award' and the 'Supreme Award' as the Scotland Food and Drink Excellence Awards. The Awards showcase and celebrate the very best of Scottish food and drink and provide real credibility and prestige for the GNF brand so we are delighted with the accolades."

Contact Angus Soft Fruits on tel 01241 879989 or visit www.angussoftfruits.co.uk


COPYRIGHT 2008 Food Trade Press Ltd. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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