How rocket helped win an entrepreneur
award.
East Yorkshire firm Living Salads scooped the award for 'Best
Start Up Business' at Yorkshire Business Insider magazine's 42
under 42 event, held in Leeds.
The company beat off stiff competition from entrepreneurs across
the region to win at the ceremony, which celebrates up and coming young
entrepreneurs.
The list, published in next month's Yorkshire Business Insider
magazine, represents the best of the region's young business
talent, and for a man who started his business in his garden shed after
being made redundant, Andrew Johnson from winning firm Living Salads has
not done badly.
He said: "I am really chuffed to have won this award. Starting
out in the back garden shed I never dreamt that the business would take
off as it has. I always maintain that as long as your product focus is
on quality, success will follow. My idea came to me after I was made
redundant from a multinational company in Portugal.
"The redundancy pushed an idea I had at the back of my mind to
the front. We had been eating wild rocket straight out of the fields
while we lived abroad, and the difference in taste was significant. It
was not until we returned to England that I truly realised the
opportunity that freshly picked leaves offered.
"The idea was that the salad would be growing in its tray
right until the moment the customer cut it and put it on to their plate.
It gave people field fresh leaves in their home, so I knew we were on to
something. The only drawback was that my wife and I had to keep the idea
secret for months while we tested the best way to grow the salads in the
garden shed."
Living Salads are now listed nationwide in most major supermarkets
and the business is branching out to supplying the catering and
restaurant trades.
Contact Living Salads on tel 01482 814498 or visit
www.livingsalads.co.uk
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NOTE: All illustrations and photos have been removed from this article.