Ocean Spray's antioxidant development.

Ocean Spray will present new studies at this year's HiE, which reveal that the company's BerryFusions[R] Fruits natural dried fruit pieces deliver high antioxidant and proanthocyanidin (PAC) levels.

These findings are expected to stimulate strong interest among manufacturers looking to capitalize on booming consumer demand for innovative, fruit-based snacks, baked goods and cereals with a healthy twist.

The research evaluated the ORAC, anthocyanin and PAC content of Ocean Spray ITG's blueberry, cherry and strawberry BerryFusions Fruits. Blueberry BerryFusions were shown to contain twice the ORAC and nearly four times the proanthocyanidin level of dried blueberries. In comparison with cherries, strawberries and raisins, BerryFusions Fruits showed significantly higher levels of anthocyanins, which include enhanced PACs for both cherries and raisins.

Kristen Borsari, senior manager, worldwide marketing at Ocean Spray ITG, said: "These exceptional results add further value to the BerryFusions Fruits proposition. As well as delivering a process tolerant, price-stable fruit solution to manufacturers year round, BerryFusions can now display clear health advantages too. Given the continuing global trend toward healthy eating, BerryFusions Fruits represent an immediate way to lend a healthy banner and add consumer appeal to a wide range of foods.

"Ocean Spray cranberries are naturally high in antioxidants and PACs and we are pleased to report that our BerryFusions range retains all the benefits associated with dried cranberry."

Available in a variety of natural fruit flavors, BerryFusions Fruits allow manufacturers to include fruits that are traditionally difficult to work with such as orange, mango, raspberry and strawberry. Their process tolerance and versatility makes them suitable to add colour and flavour to baked goods, cereals, bars, trail mixes, snack packs and salad toppings.

Contact JO Sims Ltd on tel 01775 842100 or visit www.josims.co