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Ready meals launched for catering market.

Food Trade Review • July, 2008 • New Products

Following the successful launch of its Great British Pudding Company steak & kidney variety in catering packs, Glendale Foods is again targeting the foodservice sector with a six-product range of frozen ready meals, under its Unique Cuisine banner.

Offering an appetising selection of ready meal recipes, including five-layer lasagnes, chilli con carne and chicken tikka, the range offers caterers six generous meals per sleeved outer.

The Manchester frozen meals and snacks producer has channelled its considerable food development skills, boned in the retail and bespoke catering sectors, into these new recipes, ensuring the higher quality menu options that today's consumers demand.

Unique Cuisine frozen ready meals are being launched exclusively in association with Booker, the UK's largest cash & carry operator, and will be listed in all of its stores nationwide. Booker currently has over a quarter of a million catering customers and regards this as a key area of growth, since the outlook for the foodservice market is considered favourable.

Glendale Foods is focusing greater NPD attention on the foodservice sector and the cash & carry distribution channel that serves a growing number of catering businesses. The Unique Cuisine ready meal range has been developed with the needs of the foodservice sector firmly m mind, with a choice of popular menu offerings, restaurant quality ingredients and recipes, convenient reheating by microwave or conventional oven, and the option of plating up each substantial serving either alone or accompanied by a salad, vegetables, rice or fries. Consistency of presentation and flavour should ensure customers ordering again and again, while the six-pack frozen format makes this range ideal for storing as menu regulars or standbys.

Contact Glendale Foods on tel 0161 743 4100 or visit www.glendalefoods.com


COPYRIGHT 2008 Food Trade Press Ltd. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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