Tastes that take you back to the water's edge.

The tastes we experience when we're on a seaside holiday can be a distant memory in our day-to-day lives but The Blue Sea Food Company, based in Devon, has launched a new range of sustainably sourced pure white and brown crab meat.

Called Wild Bay, the range is free from preservatives and artificial flavourings, and includes two pots; one with sweet, delicate white crab meat and the other with layers of white and rich, creamy brown crab meat.

"Our idea was simple--to launch a range with 100 percent crab meat, which tastes so fresh and flavoursome it's as if you have just cracked a whole, freshly landed crab, minus the shell and claws! Crab is a tasty and versatile ingredient, which is low in fat and packed full of vitamins; the brown meat is especially rich in Omega-3. What's more, the South Devon crab is renowned for its Sweet, fine textured meat So it's delicious eaten on its own or used in recipes," said Trevor Bartlett, a fourth generation crab fisherman from Devon and a director of The Blue Sea Food Company.

WildBaycrab meat is sourced from crab caught by inshore fishermen who work mainly off the South Devon coast; many have learnt their trade from their fathers and grandfathers. Pots are used to catch the crab, a traditional method used for over a century that causes the least amount of disturbance to the seabed. The boats then land the crab alive and they are collected daily at the quay.

The South West Fishery (a recognised fishing zone) is widely accepted as one of the best resources for Brown Crab, which is also know as Edible Crab. Brown Crab fished off the South Devon coast has been awarded 'Good Fish to Eat' status by the Marine Conservation Society, in recognition of the way the fishery is managed.

The crab is humanely killed by a revolutionary device called a Crustastun, which was launched at the blue sea food company in 2005.

This method is recognised as being the least stressful way for crab to be killed and also preserves the texture and flavour of the meat. The crab is then cooked in such a way that flavours are not lost and the meat is then carefully extracted.

Contact The Blue Sea Food Company on tel 01803 555777 or visit www.devoncrab.com