NewPage has launched a slew of product brand names manufactured by
its specialty papers business area for beverage label and release liner
base papers.
These changes are required by NewPage's agreements with Stora
Enso Oyj.
The new beverage label and release liner product brands are now:
the water bottle label paper brand EcoSet is renamed EcoPoint[TM], full
wet strength beer label paper UniSet is now DuraPoint[TM], partial wet
strength beer label paper DanSet is renamed ProPoint[TM], the
metallising label papers MetaSet and UniSet MSP have become ProPoint[TM]
Medalist and DuraPoint[TM ]Medalist, respectively and the LumiSil family
of multifunctional release liner base papers is now PointSil[TM].
"NewPage offers an unmatched portfolio of specialty papers,
centered on providing customers with innovative and sustainable
labelling and packaging paper solutions," said David Diekelman,
executive director, sales and business development for NewPage Specialty
Papers.
"Specifically, our beverage label and release liner brand
names will change, but the quality and performance standards of these
papers will remain unchanged."
"Specialty papers from NewPage are on the job, protecting,
transporting, identifying, tracking and branding products every minute
of every day," said Ed Buehler, general manager, specialty papers.
"Our papers work hard for our customers, representing innovation,
sustainability and a strong customer-focus. All are critical components
of these successful brands."
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