The Starpack Industry Awards 2008 gala dinner and ceremony, held at
the Cafe Royal in May, served up a feast of awards for the food
manufacturing sector with almost 20 Gold, Silver and Bronze Stars
recognising excellence and innovation in food packaging.
Starpack is organised by IOP: The Packaging Society and this
year's lead sponsor was WRAP, the Waste & Resources Action
Programme.
Environmental and Sustainability developments also received full
acknowledgement with the number of entries in the Environmental category
increasing threefold over 2007. WRAP, whose high profile campaign
'Hate Waste--Love Food' could have been the theme for much of
this glittering occasion, expressed satisfaction at the amount of
progress being made by the packaging sector.
"This shows that the importance of environmental performance
and sustainable packaging which are now squarely on the boardroom agenda
of major bran& and retailers," said Mark Barthet, special
advisor to WRAP, which also sponsored the Environment Awards category.
Head judge Steve Kelsey, strategic innovation director, PI3 Design,
said: "fire great response to the environmental category and the
increasing innovation we are seeing in bringing sustainable issues into
the heart of the majority of packaging solutions reflects positively on
the packaging supply chain."
However, the judges' favourite, taking both a Gold Star in the
Technical Development and the Consumer Products categories, as well as
bagging the Special Award for Consumer Convenience was Crown Food Europe
with its EasyLift[TM] easy open end. The development gives a generous
gap between the can lid and ring pull for easier access to the product,
white for more physically impaired consumers it allows special
'hook' tools to be used more efficiently and easily.
Nestle Purina Petcare Europe is currently using the new 73mm ends
on its 400g cans of petfood in the Netherlands. But new markets for this
user-friendly product are expected to open up soon, particularly in the
food sector.
"Crown Food Europe has 'grasped the technical
nettle' in a world where half of Europe's adults will be over
50 by 2020," said the judges.
In Best Food Design, Crown Speciality Packaging received a Gold
Star with a coffee tin for Fortnum & Mason s 300th Anniversary
Boiling Coffee. The judges said: "The pack offers quality
presentation as well as good functionality and provided an excellent fit
with the Fortnum & Mason brand."
Easypack and POP Display Group came up trumps with a Gold Star in
the Retail Ready and Display & Collation group for "an
effective self. vend solution which means the product is always
&splayed at the front of the pack".
Contact IOP--The Packaging Society on tel 01476 514594 or visit
www.starpack.uk.com
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