More Resources

SilviPak wins chilled ready meal order in Holland.

Food Trade Review • July, 2008 • PACKAGING

The Belgian ready meal producer, Le Medaillon, has chosen SilviPak for the launch of its chilled oven dishes in the stores of the Dutch retailer Super de Boer.

"Designed with very good insulating properties SilviPak belongs to a new innovative generation of food packaging. Heat is retained while the virgin wood fibre does not become hot on the external outer surface.

The tray is cool-to-the-touch which means that it can be handled straight away by consumers after heating in either microwave or conventional ovens," said Jacob Hobbel, account manager at the Belgian ready meal producer Le Medaillon.

"As the product is made from virgin wood pulp, a renewable resource, and laminated with a thin plastic barrier film, SilviPak reduces oil consumption by 90 percent compared to an equivalent plastic package," added Hobbel.

"We are very pleased that Le Medaillon, our first customer on the Benelux markets, has chosen SilviPak for the launch of its chilled oven dishes together with the Dutch retailer Super de Boer. Le Medaillon is a green company with products that are more natural and contain ecological ingredients for discerning consumers that pay attention to the packaging. This fits very well with the SilviPak packaging solution. We are very excited about the market potential of the Benelux region," said Joakim Stockhaus, vice president of SilviPak.

Contact Silvipak on tel: +46 85 900 1000 or visit www.silvipak.com


COPYRIGHT 2008 Food Trade Press Ltd. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


Browse by Journal Name:
Today on Entrepreneur
Related Video

e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business
E-mail*:
Zip Code*: