CTS CORP. IS HARDLY A household name in Indiana. In fact, it
maintains a rather low profile in the state's business community as
well. But for more than 100 years, the Elkhart company has grown into a
global operation by quietly developing, acquiring and manufacturing a
wide range of components and sensors that are used in the automotive,
computer, communications, medical, industrial, defense and aerospace
industries.
That's why the CTS motto of "Everywhere, every day"
is no exaggeration and the company's annual sales are approaching
$700 million with continued growth in a challenging economic climate.
It's an impressive story of a company that came to northern Indiana
in search of cheaper commercial and industrial space and found a place
where it could grow into a global electronics manufacturer.
MAKING THE FIRST TELEPHONES
CTS traces its roots to Chicago, where it was founded as the
Chicago Telephone Supply company back in 1896. In a time when most
people still traveled by horseback, the company recognized that the new
telephones were more than a passing fad and ramped up operations, moving
to Indiana in 1902 to take advantage of more space and lower costs in
Elkhart.
Through the rest of the 20th century, CTS kept pace with the rapid
innovation in electronics and communications. In the 1920s. CTS
engineers began adapting telephone technology to home radio receivers
and developed a new line of variable resistors that served as a key
product for decades. In the 1940s, the company manufactured remote radio
and radar for the U.S. Army and then in the 1950s, it began supplying
the emerging television industry
CTS went public in 1962 on the New York Stock Exchange, where it
still trades under the CTS symbol. In the 1970s, CTS expanded out from
the electronics industry and the company's products were used in
vehicles to meet automobile emissions regulations and in medical
devices, such as pacemakers. That was followed by the boom in computers
and communications devices which took place in the 1980s and 1990s,
increasing demand and competition for CTS products. And as the 21st
century began, CTS found itself back in the middle of a rapid expansion
of telephones as wireless communications took off.
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FOSTERING INNOVATION
"The success behind our long history of innovation and growth
can very well be attributed to our focus on delighting our customers
with the innovative use of our core technologies and manufacturing
excellence," says president and CEO Vinod M. Khilnani, who assumed
that position last year after serving as senior vice president and chief
financial officer since 2001.
Khilnani, who has worked in finance, strategy and mergers in the
U.S. and Europe and has more than 30 years of leadership experience,
including 18 years at Cummins, says managing constant change in
technology is important.
That ability to adapt to changes in technology and create new
products has helped the company to survive in an industry where many
others have not. Khilnani says continued innovation at CTS led to a
diversified base of products, which include hundreds of electronic
components, sensors and switches. He says that diversity helps the
company in two ways, by limiting exposure to downturns in any one market
while also allowing more opportunities for growth when another takes
off.
"Diversification of product-mix and industry focus is an
important lever to reduce volatility and risk for the corporation on the
one hand and to provide growth opportunities on the other,"
Khilnani explains. "Today, we are essentially focused on two broad
segments--components and sensors and electronics manufacturing services.
In each of these two segments, however, we want our products to
penetrate many different industries from automotive and wireless
communications on the one end of the spectrum to medical, defense and
aerospace to the other."
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That strategy still seems to be working as the company just
announced its second quarter revenues increased to $186.1 million with
net earnings of $10.0 million, compared to revenues of $169.6 million
and net earnings of $5.9 million for the second quarter of 2007.
Although its domestic automaker customers experienced a severe decline
during the period, CTS saw offsetting growth from its relationships with
Asian companies.
"We were pleased to report a strong quarter, driven by
improved financial results across both segments and reflecting success
of our diversification strategies," says Khilnani. "New global
customers, many in Asia, new technologies and successful penetration of
targeted markets such as defense and aerospace, industrial and medical
are allowing CTS to better perform in an uncertain economic
environment."
ACQUISITIONS
CTS is also expanding its operations by acquiring other companies
that fit its specialized profile of material and process technologies.
Last December, the company completed the acquisition of
Minnesota-based Alpha Ceramics Inc., a privately held company that
provides piezo-ceramic materials for sensor and transducer manufacturers
in military and aerospace markets. In January, CTS completed the
acquisition of Arizona-based Tusonix Inc., a leader in the design and
manufacture of ceramic electromagnetic interference and radio frequency
interference filters, capacitor assemblies and related components.
"The company's decision on areas for expansion is
frequently driven by opportunities to create synergies through broader
applications of our core technologies," Khilnani explains.
"Examples of that include utilizing our piezo-ceramic technology in
medical, defense, and oil and natural gas exploration. Another example
is to broaden our sensor and actuator technology from light passenger
vehicles to motorcycles on the one end to diesel engines on the
other."
A GLOBAL PERSPECTIVE
In addition to adapting to and developing its own technological
changes in the electronics industry, CTS has also been one of the first
Indiana companies to effectively take advantage of operating in a global
economy. While CTS has facilities across the United States, it also has
operations in Canada, Mexico, China, Taiwan, Thailand, Singapore,
Scotland and the Czech Republic.
"A geographic balance is necessary to compete effectively and
grow in today's global economy," Khilnani adds. "Many of
our customers are global and they frequently require that CTS maintain a
presence in other countries by manufacturing near their local operations
and customer base, whether in Singapore, Czech Republic or China."
Looking to the future, he expects that CTS will benefit from the
international relationships and markets that it has already developed.
"I believe there are attractive growth opportunities on all of
the continents we operate in--North America. Europe and Asia, and CTS is
well-positioned with an excellent global footprint to participate in the
growth opportunities. CTS has already operated in Asia for over 40
years, and Europe for over 25 years. Macro trends driving growth in our
sensors and actuator businesses globally include tougher emissions
standards and increased fuel economy. Trends like explosive growth in
wireless communication are also fairly global, creating opportunities
everywhere, every day"
INVESTING IN INDIANA
To take advantage of opportunities in new technologies and
expanding markets, CTS also invests in research and development,
spending almost $50 million over the last three years. Current
initiatives include research in smart actuators for light-duty diesel
engines and in micro-technology for the electronic components
piezo-ceramics business, which has applications in products such as
miniature pumps and industrial inkier printer heads.
CTS is also working with Indiana universities to help develop
curriculum that prepares students to enter a high-tech, global
workforce. The company provided Indiana University South Bend's
School of Business and Economics with $500,000 for the establishment of
the CTS Center for Experiential Education last year.
"This donation is helping IUSB foster links between students
and the business community by tailoring the education it offers to what
the private sector needs, in effect helping to make the curriculum as
relevant as possible," Khilnani says. CTS also donated the same
amount last year for engineering scholarships to Purdue University.
Khilnani says the state is an excellent location for small and
mid-cap companies that are seeking longterm growth.
"The environment in Indiana is very good to nurture you,"
he says. "I believe business will continue to be attracted to
Indiana for its Midwestern values, its excellent communities, its
natural resources and its great workforce. We need to aggressively
market these benefits."
CTS Corp.
Original name: Chicago Telephone Supply
Established: 1896
Traded on NYSE: ticker CTS
Annual sales (2007): $686 million
Total employees: 5,800
Indiana employees: 450
Corporate headquarters in Elkhart: 100
Automotive headquarters in Elkhart: 350
Additional operations in: Arizona, California, Illinois, New
Hampshire, New Mexico, Canada, Mexico, China, Taiwan, Thailand,
Singapore, Scotland and Czech Republic
COPYRIGHT 2008 Curtis Magazine Group,
Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
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NOTE: All illustrations and photos have been removed from this article.