Combating the internal & external causes of aging.

NutraGenesis, Brattleboro, VT, has introduced Sendara, a branded "beauty-from-within" nutraceutical ingredient that helps combat the internal and external causes of aging skin by providing multifunctional, restorative, skin-fortifying nutrition, while increasing resistance to the skin-damaging effects of stress. According to the company, Sendara is a combination of two multi-patented Ayurvedic extracts: Indian gooseberry (Amla) and ashwagandha.

Aging of the skin is caused by a variety of environmental (extrinsic) factors, such as the sun's rays, air pollution and poor nutrition; and internal (intrinsic) factors, such as the secretion of stress-induced hormones including cortisol. Deep within the dermal matrix these factors cause collagen--the binding protein that literally holds the body together--to deteriorate and lose its natural elasticity resulting in fine lines, wrinkles and sagging skin. Sendara's proprietary formula boosts resistance to premature aging by preventing free radical damage to the dermal extracellular matrix, and reducing stress-related hormone levels. This lessens the negative environmental impact on the skin, and increases circulation of oxygen and vital nutrients to rejuvenate skin cells. When incorporated into dietary supplement products, Sendara's "look good-feel good" formulation delivers advanced skin health rejuvenation from within, providing dermal nourishment to protect delicate skin tissue, restore radiant skin tone and increase resistance to stress.

Further, NutraGenesis claims that clinically proven in vivo and in vitro models have shown that Sendara features potent, substantiated structure/function claims for skin/anti-aging, stress reduction, sun protection, inflammatory response and multi-mechanism antioxidant action.