BenQ targets education sector with next generation projectors.

Summary: BenQ Middle East and Africa is capitalising on the region's increasing demand for technology in education by sealing three contracts in the UAE, Kuwait and Syria.

BenQ targets education sector with next generation projectors

Digital Lifestyle leader wins contracts in UAE, Kuwait and Syria

BenQ Middle East and Africa is capitalising on the region's increasing demand for technology in education by sealing three contracts in the UAE, Kuwait and Syria.

Digital Lifestyle leader BenQ, through one of its dealers in the UAE, Emirates Computers, will provide MP622c projectors and SP831 projectors to one of the government-supported education organisation council in Abu Dhabi. Ebla Computers, the company's distributor for projectors in Syria, has also closed the tender to supply MP511 and MP612 projectors to Damascus University, one of Syria's prestigious universities. Consequently, BenQ's major Kuwait distributor Al Alamiah, has won the contract of providing more than 2000 MP723 projectors to various schools and universities under the Ministry of Education in Kuwait.

"The education sector across the region is increasingly embracing technology by introducing high-tech teaching equipment. As a key feature in what educationist call 'collaborative technology', for more than five years, projectors have radically altered the dimension of how teachers and students share information and ideas," said Manish Bakshi, General Manager, BenQ MEA.

"BenQ is currently number two with 13 per cent share in the projector market in the Middle East region and we continuously aim 18 per cent market share and become number one. With the recent launch of our short throw projectors such as MP771, MP512ST and MP522ST, we hope to penetrate not only the education sector but majority of the corporate, retail and government institutions," he added.

Currently, BenQ is the first brand to offer the short throw technology in projectors covering SVGA, XGA and high-end XGA models. BenQ short throw projectors, with its short-throw ratio lens precisely calculated and positioned, are able to deliver large-screen projection in tight spaces without jeopardising picture quality. The MP512ST is best for home entertainment use while the MP522ST is customised for small and corporate businesses.

The new BenQ MP771, a high-brightness XGA projector, is tailored specifically for the education sector, perfect for limited spaces such as lecture halls or classrooms and small conference rooms. The MP771 provides a highly affordable solution making classroom or boardroom sessions both fun and engaging.

In the UAE, MP511, MP612c and MP620c are the other BenQ projectors available in the market. Meanwhile, BenQ MP771, MP723, the economical MP622c and MP622 as well as the high-brightness SP820 and SP830 projectors are popularly used in the education sector in MEA region.

2008 Al Bawaba (www.albawaba.com)

2008 Al Bawaba (Albawaba.com)

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