Donordigital goes home to MWA.(FOUNDATIONS)

Mal Warwick Associates announced that it intends to reacquire Donordigital, a full-service online fundraising, advocacy, and advertising company. As part of the Mal Warwick Associates family of companies, Donordigital will continue to operate independently, providing online strategy, creative, and analysis to its clients, while bringing integrated online services to Mal Warwick Associates clients.

Terms of the deal were not disclosed.

"We are thrilled that Donordigital will be re-joining our family," said Mal Warwick, founder and chairman of Mal Warwick Associates. "Donordigital began as a unit of Mal Warwick Associates, and our newly combined services are unparalleled in the industry."

"This is a fantastic homecoming for Donordigital and me personally," said Nick Allen, founder of Donordigital, who will become Chief Strategy Officer of the new Donordigital. "Multichannel donors have the highest lifetime value of all donor types, and with comprehensive online and direct mail services under one roof--we can finally enable clients to develop real integrated fundraising, not just pay lip service to it."

As chief strategy officer, Allen will continue to lead client strategy and business development for Donordigital, including the development of new media strategies for mobile marketing and Web 2.0 fundraising. Dan Doyle will become president and CEO of both companies, and Mwosi Swenson, vice president at Mal Warwick Associates, will assume additional responsibilities as vice president of Donordigital. Michael Stein, Mal Warwick Associates' senior online strategist, will work closely with the Donordigital team and its clients to create effective online programs. For more information about Donordigital, visit www.donordigital.com

Print Get the Mag Weekly Updates