United Way, Ad Council join forces.(BUSINESS BRIEFS)

The Ad Council and United Way of America have partnered to promote United Way's new LIVE UNITED campaign through Microsoft Advertising. The campaign is designed to inspire individuals across the country to help advance the common good through giving, advocating and volunteering in the areas of education, income and health.

Through September 25, MSN Interactive Networks featured rich media banners and PSA video of United Way's new call to action for everyone to become part of the LIVE UNITED movement.

The effort was expected to generate more than 286 million impressions.

Recently, United Way released "Goals for the Common Good: The United Way Challenge to America." The report sets three bold goals for where the nation should be by 2018: Cut by half the number of young people who drop out of high school; cut by half the number of working families that lack financial stability; and, increase by one-third the percentage of healthy young people and adults.

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