New CMO for Convio.

Sara Spivey joined Convio as chief marketing officer, filling the position vacated with the appointment of Fred Waugh to head the Austin, Texas firm's alliance programs.

Waugh, previously vice president, marketing, is now responsible for developing, expanding and strengthening Convio's strategic plans, programs and communication processes with service and technology providers, as well as third party developers who are building applications around Convio's open platforms.

As the company's first chief marketing officer, Spivey is responsible for Convio's marketing efforts, including branding, advertising, product marketing, product management, corporate communications, online properties and new media initiatives.

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