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QUALCOMM TARGETS SUB-$150 SMARTPHONES WITH NEW CHIPSET.


Qualcomm Incorporated (NASDAQ:QCOM), San Diego, Calif. a leading developer and innovator of advanced wireless technologies, products and services, has announced the new Mobile Station Modem(TM) (MSM(TM)) MSM7227(TM) chipset designed to enable high-performance, sub-$150 Smartphones. The MSM7227 solution will offer advanced processing and rich multimedia while utilizing HSDPA/HSUPA for broadband data speeds over 3G networks. It also can support all leading mobile operating systems including Android, Symbian S60, Windows Mobile(R) and BREW(R) Mobile Platform.

"We see a significant opportunity to bring the best features of today's Smartphones to the mass-market segment," said Alex Katouzian, vice president of product management, Qualcomm CDMA Technologies. "Our new MSM7227 chipset offers manufacturers an attractive blend of performance and price, software re-use from the prior MSM7xxx-series products, and support for the industry's leading mobile operating systems."

The new MSM7227 chipset features a 600 MHz applications processor with a floating point unit, 320 MHz application DSP, 400 MHz modem processor, hardware-accelerated 3D graphics, integrated Bluetooth 2.1 and GPS, 8 megapixel camera and 30 fps WVGA video encode and decode and display support. Manufacturers already using Qualcomm's MSM7xxx-series chipsets can transition easily to the MSM7227 platform as the software is virtually identical and the package pin layout is very similar. The MSM7227 chipset offers a small 12mm x 12mm footprint and lower power consumption than the previous MSM7xxx-series chips.

The MSM7227 chipset is sampling now and commercial Smartphones based on the chip are expected to launch later this year.

Qualcomm Incorporated (NASDAQ:QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500(R) company.

For more information, visit http://www.qualcomm.com or call 858/845-5959.

COPYRIGHT 2009 Worldwide Videotex Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.

Copyright 2009 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.

NOTE: All illustrations and photos have been removed from this article.


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