Figuratively speaking.(NEWS)(Brief article)

Percentage of online consumers who have some worry that they will fall victim to identity theft, according to the findings from the 2008 PayPal Trust and Safety Study, conducted by Ipsos Public Affairs conducted in United States, Canada, France, Germany, Spain and the United Kingdom on behalf of PayPal: 75

Estimated percentage of online consumers in Canada, the UK and the US who have been victims of identity theft: 10

Estimated percentage of online consumers in France, Germany and Spain who have been victims of identity theft: 5

Percentage of in-home online activity that takes place while simultaneously watching TV, according to The Nielsen Company's new TV/Internet Convergence Panel: 30

Percentage of consumers who would remain loyal to a brand during a recession if its supports a good cause, according to findings from this year's good purpose global study of consumer attitudes released by Edelman: 68

Percentage who say that if two products are of the same quality and price, commitment to a social purpose trumps factors like design, brand loyalty when choosing one brand over the other: 42

Compiled by John MacIntyre

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