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Weekly UpdatesNeuStar, Inc. (NYSE: NSR), Sterling, Va., has announced that Urban Outfitters, an innovative specialty retail company, will utilize NeuStar's Webmetrics services to provide performance monitoring for some of their online brands, including Free People (www.freepeople.com). Urban Outfitters has been ranked by Internet Retailer magazine as one of the largest 500 e-retailers (in terms of Web sales volume) in the United States.
Through its online presence, Urban Outfitters aims to translate its unique "lifestyle boutique" approach to the Web - and NeuStar's Webmetrics monitoring data and network alerts will help Urban Outfitters create a positive online experience for its savvy, cosmopolitan customer base. With NeuStar's Webmetrics website monitoring service, Urban Outfitters will be better equipped to identify, diagnose, and remedy problems before they result in downtime and lost revenues.
NeuStar's Webmetrics website monitoring service helps online retailers by simulating, tracking, and reporting on the performance that end users experience when visiting sites. Monitoring is conducted by NeuStar's Webmetrics' network of agents located in over 95 cities throughout the world, which provide a true view into a customer's experience regardless of location. The combination of NeuStar's broad Webmetrics agent network and sophisticated website monitoring technology results in a unique service that can measure performance from an end-user perspective, providing actionable reports and alerts for enhancing the online experience.
"Webmetrics performance monitoring helps us protect our online revenues by providing better service to our customers, while also improving our internal efficiency," said Keary McNew, Engineering Manager at Urban Outfitters, Inc., which encompasses the Urban Outfitters, Anthropologie, Free People, and Terrain brands. "The analysis, reports, and alerts help us identify, solve and prevent issues - and reduce support costs as a result."
"Urban Outfitters has established itself as a retailer of choice for the young and the stylish, and NeuStar is pleased to help support their brands on the Internet," said Alex Berry, senior vice president of NeuStar's Internet Infrastructure Services Group. "Online availability is critical to Urban Outfitters' retail operations, and the Webmetrics services play an essential role in measuring their site performance and validating 24/7 uptime."
About NeuStar and Webmetrics
NeuStar (NYSE:NSR) provides market-leading and innovative services that enable trusted communication across networks, applications, and enterprises around the world. Webmetrics is a NeuStar service that provides industry-leading collaborative performance management services for complex web ecosystems. Webmetrics website testing and monitoring services are used by companies to ensure online performance, competitive advantage, and a positive end-user experience. Visit www.neustar.biz and www.webmetrics.com for more information.
About Urban Outfitters
Urban Outfitters, Inc. is an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches through 142 Urban Outfitters stores in the United States, Canada, and Europe; a catalog and two web sites; 121 Anthropologie stores, a catalog, web site and Leifsdottir, Anthropologie's newly launched wholesale concept; and Free People wholesale which sells its product to approximately 1,500 specialty stores and select department stores; 30 Free People stores, a catalog and web site; and 1 Terrain garden center as of January 31, 2009.
For more information http://www.neustar.biz or call 571/434-5596.
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