Be Our Guest.(Brief article)(Book review)

BE OUR GUEST

Published by: Disney Institute Foreword by: Michael D. Eisner ISBN: 9780786853946 Paperback, 208 pages $14.95 Cdn

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All organizations are driving towards the same goal--how best to serve the people who purchase their products and services. Whether they are called clients, customers, constituents, or, in Disney-speak, guests--they must be satisfied or risk being lost.

Even before authors Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the methodology behind the magic that is the Walt Disney World Resort--quality service--is revealed in Be Our Guest.

Be Out Guest outlines proven Disney principles and processes for helping your organization focus its vision and assemble its people and infrastructure within a cohesive strategy that delivers on the promise of exceptional customer service.

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