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KEVIN C. DESOUZA

The Information School, University of Washington, Seattle WA, USA

CAROLINE DOMBROWSKI

The Information School, University of Washington, Seattle WA, USA

YUKIKA AWAZU

McCallum Graduate School of Business, Bentley College, Waltham MA, USA

PETER BALOH

Faculty of Economics, University of Ljubljana, Slovenia

SRIDHAR PAPAGARI

Dept. of Information & Decision Sciences, University of Illinois at Chicago, Chicago IL, USA

SANJEEV JHA

Dept. of Information & Decision Sciences, University of Illinois at Chicago, Chicago IL, USA

JEFFREY Y. KIM

The Information School, University of Washington, Seattle WA, USA

(1) This project examined innovation practices in over 30 organizations to identify critical drivers of successful innovation programs. The project resulted in over 800 pages of documentation describing the innovation programs in organizations such as Leo Burnett, General Electric, UBS, Motorola, 3M, Whirlpool, Microsoft, Hewlett Packard, Johnson & Johnson, and Air Products, among others. We examined innovation programs in the context of: (1) how firms engaged with customers for innovation, (2) collaboration with business partners for innovation, (3) the development and management of innovative cultures, (4) the role of information and communication technologies in fostering innovation (e.g. the use of information technologies of sharing ideas), and (5) the development of metrics to link innovation efforts to business value measures.

In this section we are discussing the organization-sanctioned experimentation process. Ideas go through multiple forms of experimentation during their life-time. For example, an individual might experiment with ideas before even realizing that an idea is in front of them. These are local and personal experimentations. Similarly, teams may toss around ideas without support from the organization. In this section, we are looking at experimentation of ideas that are organizationally sanctioned and motivated.

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