Legal concierge.(Legally Organized Inc.)(Brief article)

Attorneys who work too many hours to walk the dog or pick up dry cleaning no longer need to fret. That's because Legally Organized Inc., a concierge service dedicated to L.A.'s lawyers, just opened for business.

While law firms have sometimes offered personal services to attorneys in-house, Legally Organized is a pioneer in establishing an independent company to cater to busy attorneys.

[ILLUSTRATION OMITTED]

The company was launched by Karen Pordum and Courtney DiCarlo, who left their jobs as marketing executives at Quinn Emanuel Urquhart Oliver & Hedges LLP to set up shop. The duo said they came up with the idea several years ago when both were moving into new homes and realized they needed assistants to run personal errands.

"We are trying to alleviate that stress from your to-do list so you can have a balanced life," Pordum said.

Attorneys prepay for a certain number of points, which entitle them to a certain number of services. Restaurant reservations will eat up five points, while grocery shopping takes off 30 points. Lawyers can try out the service by buying an introductory package of $50 for 50 points, but other packages can cost as much as $1,000 for 500 points.

Because the downturn has thinned the ranks of many firms, those remaining work harder, Pordum Said, and have less time to run errands.

"People who are left at the law firms have a lot more pressure right now," she said.

Staff reporter Alexa Hyland can be reached at ahyland@labusinessjournal.com or at (323) 549-5225, ext. 235.