UNITED SORGHUM CHECKOFF PROGRAM SELECTS BROADHEAD + CO.

The United Sorghum Checkoff Program (USCP) has selected Minneapolis- based Broadhead + Co to launch its domestic demand building campaign.

As part of these efforts, Broadhead + Co will provide domestic marketing strategy for the new sorghum checkoff program. Initially work will focus on growing the use of sorghum for ethanol and as well as opening new edible-uses markets for crop. Also, Broadhead + Co will partner with the Renewable Fuels Association building infrastructure for ethanol distribution within key sorghum geographies.

"We see sorghum as the natural fit for an advanced biofuel because it's a viable and available alternative to other grains," said USCP Chair Bill Greving of Prairie View, Kan. "Broadhead's experience in this arena will prove to be invaluable as we develop this market and grow demand."

Additionally, Broadhead + Co will spearhead projects to grow new use development of sorghum in the gluten-free market as well as other areas. Broadhead + Co will work with researchers, manufacturers and marketers of sorghum and other such crops to coordinate their efforts and realize this market's potential.

"We see U.S. sorghum taking a leadership role in the burgeoning gluten-free market with the help of Broadhead + Co," said Virgil Smail, USCP executive director.

Work on the project will begin immediately. Collections for the new checkoff began in July 2008 with a referendum planned in 2011. This program will mark the first domestic marketing efforts with checkoff funds.

"We're excited about launching this new sorghum checkoff-funded effort and working with the USCP Board and the nation's sorghum producers to build demand and create new uses for their important crop," said Dean Broadhead, President|CEO of Broadhead + Co.

Broadhead + Co is a Minneapolis-based marketing agency focused on connecting the interests of urban + rural America. Their client list includes leading organizations such as AGCO Corporation, The Almond Board of California, the Mosaic Company, Trimble Navigation and United Phosphorus, Inc.

For more information, visit http://www.broadheadco.com or call 612/623-8000.

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