SERVICE-LEVEL REPORTING WILL DRIVE QOS IN VOIP NETWORKS.

Service-level reporting (SLR) will help IP telephony (IPT) managers in their quest to fix he quality issues in their networks, according to the latest report published by Light Reading's VoIP Services Insider (www.lightreading.com/entvoip), a subscription research service from TechWeb's Light Reading (www.lightreading.com).

Diagnosis Quality: Service-Level Reporting Delivers provides an in-depth look at the SLR market, including a comparative analysis of solutions. It also examines the vertical market strengths and strategies for various vendors. Additionally, the report examines challenges the market continues to face and trends to expect, as well as a competitive analysis of eight top vendors in the SLR industry.

For a list of companies covered in this report, please see: http://img.lightreading.com/evi/pdf/vsi0509_companies.pdf

"Many IPT managers are turning to SLR to learn as much as possible about the quality issues on their networks," said Denise Culver, research analyst with Light Reading's VoIP Services Insider and author of the report. "One of the overriding goals of SLR is to change the break/fix mentality that many IPT managers have to a mentality of true quality of service (QoS) analytics."

The SLR market will face challenges over the next 12 to 18 months, including a lack of awareness, the reduction of IT staff, potential consolidation, convergence, and educating the market, Culver said. "Worries about the economy continue to top the list of concerns for vendors of SLR solutions," she notes. "Confusion in the SLR marketplace could become an issue because of the prolific nature of some solutions."

Key findings of Diagnosis Quality: Service-Level Reporting Delivers include the following:

-- A top goal of service-level reporting (SLR) is to move away from the break/fix mentality of QoS and delve into deeper QoS analytics -- SLR enables companies to save money and sharpen focus by shedding functions that are not their core competency -- Proactive SLR can reduce customer churn, protecting and increasing revenue through new services -- Government is expected to have more funds for SLR over the next 12 to 18 months, largely due to the economic stimulus plan -- Economic concerns top the list of challenges for SLR vendors over the next 12 to 18 months -- M&A of service providers and enterprises will create a need for more intelligent SLR systems over the next 12 to 18 months

Diagnosis Quality: Service-Level Reporting Delivers is available as part of an annual subscription (six issues) to Light Reading's VoIP Services Insider, priced at $1,295. Individual reports are available for $900.

To subscribe, or for more information, please visit: www.lightreading.com/entvoip or call 619/229-9940.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

* 13.3 million business decision-makers: based on # of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.

For more information, visit http://www.lightreading.com/entvoip or call 619/229-9940.

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