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NUMEREX DEBUTS OPEN PLATFORM AS A SERVICE FOR M2M MARKET.


Numerex Corp. (NASDAQ:NMRX), Atlanta, a leading single-source provider of secure wireless machine-to-machine (M2M) solutions, has announced the availability of the first Open Platform as a Service aimed at the M2M market. The platform utilizes virtualization of hardware resources and unlimited system scalability - a model often referred to as "cloud computing." A central element to this architecture, Numerex FAST(TM) (Foundation Application Software Technology), is delivered as a web-service and sold as a hosted service, and exploits the benefits of cloud computing and large scale, relational database technology to solve technical and cost barriers to deployment of advanced device management and smart services.

"Appliances, electric meters, thermostats, sensors of all types have become, or are becoming, smart devices capable of communicating valuable information. As these devices become IP (Internet Protocol) enabled and capable to serve data via standard web protocols, they open up attractive opportunities for value-added services and entirely new business models. The challenge is how to manage, and derive value from, the exploding amount of data available in these devices. Numerex is focused on overcoming that challenge through providing to its customers an advanced, highly scalable software platform designed specifically for M2M applications," said Dr. Jeff Smith, Numerex's Chief Technology Officer.

Numerex's open platform, along with other similar cloud computing initiatives in other industries, modifies the traditional business model. The upfront investment by M2M customers will be considerably reduced, since costly servers and related services do not need to be purchased. The Numerex open platform transforms what was once a fixed capital expenditure to a variable operational expense. With a lower total cost of ownership and less risk, the M2M customer can concentrate on genuine innovation.

"The company's focus on connecting its customers to its wireless M2M networks and systems using our Numerex FAST-based architecture is increasingly important to our value proposition," stated Stratton Nicolaides, chairman and CEO of Numerex. "Simplification of the application development process that breaks down the complex barriers to entry is the key to unlocking growth and innovation in the M2M marketplace."

Beyond direct financial benefits, Numerex believes its new platform provides tangible technical advantages. An M2M innovator no longer must be concerned about building systems that can meet peak demand periodically, while keeping them underutilized most of the time. Numerex's web-based management, with sophisticated alerting mechanisms, allows rapid and effective response to peak requirements in real-time. At the same time, business continuity and disaster recovery issues are now in the hands of ISO 27001 (information security)-certified Numerex, which maintains fully redundant systems.

Numerex's open architecture is cost-effective, customer-friendly and user-centric. Numerex believes it delivers scale, quality, computational resources, storage and widespread network capabilities, thereby enabling new value-added services to be brought to market quickly and easily by product companies and service providers.

Openness is at the core of Numerex's Open Platform as a Service, which rests on the flexibility, adaptability and interoperability of Service Oriented Architecture. Numerex provides scalable Linux-based hosting with the pre-installed applications, ranging from development to fully-developed production-quality virtual servers. In addition, Numerex FAST is built on top of the leading open source database server, mySQL. Also, the Numerex GPS tracking application was built with Ruby on Rails, which is itself an open source web application framework for the Ruby programming language. All Numerex FAST customers get full access to the Rails source code to make any necessary modifications.

Dr. Smith added, "Often referred to as the "Pervasive Internet", the M2M ecosystem is composed of smart, networked devices used in applications such as building automation, industrial automation, residential automation, and security systems, as well as remote management of equipment such as medical devices, energy assets, IT and office equipment, and vehicle telematics. As networked microprocessors are embedded into everyday things, the whole world is quickly coming under the M2M umbrella. Along its Numerex DNA(TM) (Device, Network and Application), Numerex offers, with its open platform, a dynamic and scalable virtual machine cloud computing architecture, which can effectively serve a growing demand from both industrial and consumer markets."

About Numerex

Numerex Corp. (NASDAQ:NMRX) is the machine-to-machine (M2M) provider of choice to some of the world's largest organizations delivering secure, all-around solutions through a single source. The company's M2M expertise enables its customers to efficiently, reliably, and securely monitor and manage assets remotely whenever and wherever needed, while simplifying and speeding up development and deployment. Numerex is the first M2M service provider in North America to carry the ISO 27001 information security certification. Numerex DNA(TM) offerings include hardware Devices, Network services, and software Applications offered as individual components or as bundled services. At Numerex, "Machines Trust Us(TM)".

For more information, visit http://www.numerex.com or call 770/485-2568.

COPYRIGHT 2009 Worldwide Videotex Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.

Copyright 2009 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.

NOTE: All illustrations and photos have been removed from this article.


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