Destination News - Hotel, Resort & Spa Africa / Middle East.

May 3, 2009

Accor

Hotel group Accor is set to triple its Middle Eastern portfolio by 2013, with a focus on the budget market. Accor said it was reacting to the poor business conditions affecting its up- and mid-range hotels and the resulting 9.6 percent fall in first quarter sales. But the group, which operates Sofitel, Novotel and Ibis, is looking to increase its offering in the Middle East from 19 hotels to 24 by 2011, and 65 by 2013. Philippe Baretaud, Accor's director of development for the Middle East, said the group would focus on Saudi Arabia, Abu Dhabi and Qatar. Mr Baretaud said a deal to build a Sofitel luxury hotel in Damascus by 2010 was likely. Accor's first Ibis hotel in Jordan will open by the end of this year. www.accor.com Apr 30, 2009

ZZ AirGuide 090504

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