Charging for content.(LETTERS)(Letter to the editor)

Good stuff by John Morton in your April/May issue. He's right: Free content has to go away.

Here's what I've been advocating for years: Subscribe to your daily newspaper. That subscription also buys you online access to the Web site of every other daily newspaper; your user ID tags you to your "home" newspaper. If you visit other newspaper sites, that can be tracked and the host newspaper gets a tiny cut of the ad revenue from the page views it produces.

There could be an identical, second track for weeklies.

BILL WILL

Washington Newspaper Publishers Association Seattle, Washington

Print Get the Mag Weekly Updates