Big, bad food.

Michael Pollan has two books on the NY Times best seller lists for non-fiction paperbacks. Food Inc. is playing in first-run movie theatres - urging viewers to buy local and organic, and painting ugly and cruel pictures of Tyson, Perdue, ConAgra, IVP, and Monsanto. It will be followed in many cities by a film called "The End of the Line," which documents the end of fish around the world. Wal-Mart is acknowledging concern about the long-term effect of consumer demand for local foods on its supply chain. Nestle's Chocolate Chip Cookie Dough, the essence of mommyhood, may be contaminated with e-coli, while Marion Nestle is saying bad things about Pepsi and other processors at CIES, the big international food congress. While more shoppers want to change the way they eat and the kinds of companies and practices they support, more and more are buying steak.

* "It seems safer than hamburger and knowing it's wicked makes it taste better."

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