Neolane Interaction.(IT News and Products)

Enterprise marketing software provider Neolane have announced the launch of Neolane Interaction, Neolane Distributed Marketing and Neolane Campaign Optimisation as new options for its marketing automation platform. These options help marketers improve loyalty and create new revenue opportunities by unifying inbound and outbound communications; driving meaningful conversations; and presenting timely, relevant offers across channels.

"Today the notion of campaigns extends beyond traditional communication channels to include emerging and inbound channels like mobile, Web sites, landing pages and social networks. Campaign management applications struggle to keep up with the design, management and reporting needs of these channels," wrote Suresh Vittal, principal analyst, Forrester Research in the April 2009 report titled 'Campaign Management Needs A Reboot.'

Based on Neolane's v5.1 platform, the three new options complement the capabilities of the company's Cross-Channel Marketing Optimisation solution, which enables marketers to plan, create, execute and measure cross-channel campaigns in a consistent, highly-coordinated manner.

www.neolane.com

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