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Ben & Jerry's.(Last Licks)


Ben & Jerry's offers a summer promotion aimed at making consumers feel less bad that the weekend is over. The Vermont-based superpremium frozen dessert maker will give customers at its scoop shops who purchase one sundae a second sundae absolutely free. The promotion began June 22 and will run every Monday this summer through August.

COPYRIGHT 2009 Ice Cream Reporter Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.

Copyright 2009 Gale, Cengage Learning. All rights reserved. Gale Group is a Thomson Corporation Company.

NOTE: All illustrations and photos have been removed from this article.


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